In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.
With its new campaign, Save the Children reveals that in 2022, more than 2,600 children were murdered (that is 7 children every day), and makes an urgent call to all sectors of society to assume a collective responsibility to generate free of violence spaces, where girls, boys and adolescents can feel safe and develop their potential. A place where the lives and rights of women are protected and where delinquency and organized crime become rejected instead of idealized.
The 2-minute film “Rain” will be released on the 20th of April in cinemas and on Save the Children’s online platforms; it is a shocking story that shows how children and adolescents face a terrible environment of violence on a daily basis, one that attacks them like a storm of bullets, and from which they must take shelter to protect their lives, but unfortunately hundreds of them never make it.
Credits
Name: LLUVIA (RAIN)
Client: Save the Children Mexico
Brand: Save the Children México Save the Children México
Nivia González-Pastor Marketing and Campaigns Deputy Director
Agency: Grey México
President – CCO Latam: Diego Medvedocky
Global CCO: Javier Campopiano
CEO: Coral Arnedo
CCO: Alexis Ospina
ECD: Mauricio Guerrero
CD: Nicolás Diaco, Ezequiel de Luca
Art Director: Gonzalo Montiel
Production Manager: Julieta Napoli
Production Company: Oriental Films
Director: Charly Gutierrez – Garra
Executive Producer: Mauricio Clavijo – Michelle Lacoste
Director of Photography: Agustin Claramunt
Art: Vicky Centurión
Editing: Saulo
Costumes: Lumilla Trocolli
Postproduction: Pedro Aragon
Makeup: Abraham Mondragón
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