Marketing and Technology Partner Strengthens Executive Team by Adding New Leader
Atlanta, GA – April 12, 2023 – PureRED, a leading marketing, data and technology partner, today announced the appointment of Jason Whiting as Chief Growth Officer. A key member of the executive leadership team, Whiting will oversee the PureRED brand, all marketing and communications, and the strategic direction for the business development team.
The hire deepens PureRED’s executive marketing and technology expertise at a crucial point of growth, with the company’s innovative PR1 platform at its core. The company recently merged with digital creative agency Haddad & Partners and expanded its board of directors to include Sandra Campos and Sandra Lopez.
“I view Jason as a unicorn in this industry– a seasoned and decorated industry veteran who fits seamlessly into PureRED’s company culture,” said Brian Cohen, CEO of PureRED. “His ability to motivate teams large and small while providing grounded and innovative solutions have helped drive some of the most storied brands in the world through business and digital transformation. We’re energized about what he brings to us and to our clients, and we’re excited about the future together.”
Whiting brings more than two decades of marketing, advertising, and consumer experience to PureRED. Most recently, he held the position of Chief Growth Officer for the U.S. and Canada at Media.Monks, where he led a business development team of 50, and was responsible for 65% of the agency’s growth globally. Prior to Media.Monks, Whiting served as President of Pace Communications, one of the largest independent integrated marketing agencies in the U.S. He also previously served as CEO of MRY, the world’s first social media agency that is now part of Publicis Groupe.
“PureRED is continuously elevating its offerings in technology, innovation and creativity. That dynamic, future-forward approach to retail marketing ultimately drew me to working with Brian and his team,” said Whiting. “I have confidence that, as customers’ needs continue to evolve, PureRED’s innovations will keep bringing seamless service that perpetually enhances the retail ecosystem.”
Whiting begins serving in his new role immediately.
PureRED is an award-winning, 600+ associate, PE-owned advertising, marketing and technology partner that delivers digital content at scale with speed and precision. PureRED works with 14 of the largest 25 retailers in the country and provides fully-integrated marketing and advertising capabilities for Fortune 500 brands across retail, consumer packaged goods, financial services and specialty brands globally. With over 50 years experience, PureRED’s current clients include Kroger, Rite Aid, New Jersey Lottery, Sanofi and more. For more information, visit www.purered.net.
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