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Pilsner Urquell – Taste Worth Protecting. No matter what.

Roastbrief by Roastbrief
April 19, 2023
in Advertising, Campaign
Reading Time: 1 min read
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There’s a “magic place” somewhere in Pilsen where the first Pilsner in the world has been brewed since 1842, through the perfect beer recipe and brewing process that makes no sense to change. This is where THE KEEPERS OF THE CRAFT work their magic.

Credits

director: Wolfberg 
dop: Jan Velicky 
production designer: Henrich Boraros 
casting director: Margareta Abena, Cast Me 
editor: Filip Malasek 
music: Ivan Zacharias 
production: BOOGIEFILMS 
exec. producer: Jan Hrubec, Michal Cejnar 
producer: Eva Dvorakova Perez, Lukas Karvanek 
PM: Betka Noll

VCCP 
Dejan Stajnberger 
Marek Farkas 
Miguel Molina 
Aneta Zahorikova 
John Daczicky

client: ASAHI
brand: Pilsner Urquel
project: Keepers of the craft

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