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Not Normal USA Expands Its Roster of Directors

Roastbrief by Roastbrief
April 20, 2023
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The audiovisual creative collective diversifies its offer with the arrival of Lorena Orraca, Santi Elias, Los Pibes, Jep Barcelona and Luis Mermet

Two years ago, Charlie Berrizbeitia, partner and executive producer for the General Market, José Luis Cabruja, partner and executive producer for the Hispanic Market and Ari Evasio, partner and executive creative director, opened the doors of Not Normal, a creative and multicultural minority collective in the United States with the mission of bringing new creative and unique talent to the market while having a multicultural team that promotes gender diversity and ethnic plurality.

In view of this objective, the company announces the arrival of new talents to diversify its offer of directors and directors. They are Lorena Orraca, Santi Elias, Los Pibes, Jep Barcelona and Luis Mermet.

“Since we opened this space for artists, we have been pleasantly surprised by the welcoming of the American market to the brand. There was a gap that we knew how to take advantage of and today we are here in our third year, consolidating ourselves as a company and as a team”, said Ari Evasio. He added: “Today we have the honour of introducing our clients and viewers to these wonderful professionals who are part of the Not Normal dream team. Each one with different qualities and abilities. We wanted to play in the big leagues and here we are fulfilling our wishes hand in hand with all these talents that will help us continue being a high quality option tour clients. My admiration and thanks to each member”.

In this way, Not Normal continues to demonstrate that talent comes first while consolidating its growth in the market with an irreverent proposal based on the experience of its partners in the entertainment, marketing and advertising industries.

To learn more about each director:

Lorena Orraca

Santi Elias

Los Pibes

Jep Barcelona

Luis Mermet

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