The Brazilian bank Bmg has launched a new campaign aimed at promoting its new Women’s Football Card. The campaign, created by the Brazilian agency Fbiz from WPP Group, is designed to reinforce Bmg’s support for women’s football and its commitment to the sport.
The campaign is fronted by Grazi, a talented football player who represents the Brazilian team Corinthians. The campaign was largely created by women who work for the agency Fbiz, Bank Bmg and the production companies involved in the campaign.
The Bmg Women’s Football Card is aimed at supporting women’s football by offering special benefits to cardholders. The card is part of Bmg’s wider commitment to the sport, which includes sponsoring the FIFA Women’s World Cup, as well as several football teams and social projects.
In July, Bmg will be among the brands sponsoring the transmissions of the FIFA Women’s World Cup on Globo, Brazil’s biggest TV channel. The bank is already an official sponsor of several football teams, including Corinthians, Vasco, Galo, and Ceará, as well as regionally at Barcelona FC.
Bmg’s commitment to women’s football also extends to social projects, such as “In Search of a Star”. This innovative and pioneering project provides opportunities for growth and success for girls who dream of becoming professional players.
Since last year, Bmg has officially supported “Nossa Arena” (Our Arena), a space created exclusively for the practice of sports for women only in São Paulo. Through this initiative, Bmg is promoting the empowerment of women and encouraging more women to take up sports, especially football.
CREDITS
Title: Future
Brand: Bank Bmg
Product: Women’s Football
Agency: Fbiz
CEOs: Fernand Alphen and Paulo Loeb
Executive Creative Director: Marcelo Fedrizzi
Creative Director: Gustavo Costa
Creatives: Guilherme Woll, Lana Luz, Leandro Leone, Arthur Ravasio, Thiago Morales, Carolina Cunha, Michel Cornelio and Victor Fontes
Content: Carolina Monterisi, Liana Rangel, Douglas LaymeRTVC/Artbuyer: Aline Fernandes, Patricia Mota
Strategy: Renato Duo, Guilherme Paiola, Paula Lins, Alana Moraes, Bianca Sousa, Leonardo Saldanha, Kelvin Alves
CMO: Carolina Buzetto
Media: Gabriela Amato, Nathan Adelino, Gilberto Vares, Victor Motta, Livia Toyama, Geyza Santos, Ingrid Queiroz and Rafaela Lima
Business: Lara Magalhães, Mariana Demarche, Thais Genta, Leticia Paula, Giulia Marsola
PR: Otávio Almeida and Michelle Moreira
Image Producer: Modernista Creative Producers
Directing: Nicole Fischer
Executive Producers: Marcelo Monteiro and Alexandre Lucas
Creatove Directionva: Alexandre Lucas and Andre Inacio
Art Director: Karla Salvoni
Production Coordinators: Pedro Gomes and Thais Girotto
Production Director: Giba Pereira
1st Assistant Director: Pedro Sokol
2nd Assistant Director: Isabela Fakelmann
Producer Account: Iara Demartini and Nicole Bonnet
Color Grading: Leandro Lamezi
Objects Production: Bruna Ramos
Costume Designers: Cacau and Anuro
Make: Rafaella CrepaldiCasting: Agência Haifa
Voiceover Production: Clayton Dantas
Director of Photgraphy: Victor Alencar
Film Editing: Nathalia Kamura
Final Artwork: Gabriel Carneiro
Post Production: Estúdio Horda
Post Coordination and Final Artwork: Augusto Medeiros
Projects Coordination: Simone Ferreira
Sound Producer: Satélite Audio
Music Direction: Roberto Coelho , Kito Siqueira and Hurso AmbrifiMusic Production: Roberto Coelho, Hurso Ambrifi, Charly Coombes, Thiago Colli, Mike Vicek, Koitty and Pedro Motta
Music Production Assistant: Alexandre Avicena
Account: Fernanda Costa, Renata Schincariol and Daniel Chasin
Account Assistant: João Piccoli
Final Artwork: Carla Cornea, Vithor Moraes, Ian Sierra, Arthur Dossa and Iran Ribas
Final Artwork Assistant: Esteban Romero
Production Coordination: Camila Guedes, Letícia Oliveira, Bea Vieira and Mariana Tardelli
Client: Sandoval Martins, Bruno Stefano, Cauê Ribeiro, Paula Coelho, Jéssica Pauleto, Renato Pazikas, Sarah Tonon
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