Hasbro Australia has launched a campaign via Rasic and Partners, for its new range of NERF Junior Blasters specifically designed for younger children 6+, so they can join in the action-packed fun too.
The ‘Proudly made for Juniors’ campaign was directed by Lester Jones. The launch film is centred around the contrast of mum relaxing to a favourite record while kids of all ages play together with NERF.
Says Dejan Rasic, creative partner at Rasic and Partners: “We’re thrilled to be working with the Hasbro team on the iconic NERF brand. It’s been great to see this campaign come to life, though a simple and observational idea that highlights the product benefits for both parents/guardians and kids.”
The campaign launches in cinema, POS and digital/social channels this month.
Creative agency: Rasic and Partners
Creative Directors: Dejan Rasic and Vanessa Zuppicich
Creative: Dejan Rasic, Kristine Toms, Vanessa Zuppicich
Director: Lester Jones
Producer: Mark Risso-Gill
Director of Photography: Peter Eastgate
Editor: Mr Fox
Sound studio: Heckler Sound
Sound Designer: Dave Robertson
Colour grading: Ben Eagleton/BE Colour
Post-production: White Chocolate
Photographer: Lester Jones
Stills retouching: EADIE Retouching
Media agency: EssenceMediaCom
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