Naked Smoothies – Live Colourful

‘Live Colourful’ is the new brand platform grown out of the long relationship between Brave and Naked Smoothies. 

Reimagining the role the brand can play in consumers’ lives, Naked’s latest campaign ‘Live Colourful’ is all about breaking free from the grey, monotony of the daily grind, and putting the spark back in the day. 

To bring ‘Live Colourful’ to life, Brave worked with Not Just Any and director, Ayla Spaans, and created a truly original vibrant fruity world using AI and Unreal Engine. These tools meant they could fully immerse themselves in creating something so juicy, colourful and fresh, and show the audience the most important qualities they’re looking for in a super smoothie, in a way that felt not only distinctive, but also delicious and desirable.  

The film, set to Mtume’s hit, ‘Juicy Fruit’, sees the ad’s hero fly through the fruit world, before being snapped back to reality by the ringing of her phone. Instead of answering with her usual greeting, she does something a little more ‘colourful’.

Agency Brave 
Business Director Amy Forster 
Senior Account Manager Adam Vanstone 
Client name Charlotte Ashburner 
Client job title Marketing Director 
Client name Jacinta Cleary 
Client job title Senior Brand Manager 
Executive Creative Director Caroline Paris 
Creative Director Paul Pearson 
Art director(s) Dan Griffiths 
Copywriter(s) Ben Williams, Annie Fox 
Planner Michael Kates 
Design Director Lee Robins 

TV Producer Sophie Smith 
Production Company Not Just Any 
Executive Creative Director Aidan Gibbons 
Executive Producer Emily Rudge 
Director Ayla Spaans 
Producer Natalie Wetherell 
Production Assistant Amelida Celepija 
DOP David Proctor 
Service Company Some Films 
Producer Lina Murinaitė 
1st AD Lukas Kudapčenka 
Art Director Greta Vileikytė 
Stylist Agnė Charašauskaitė 
MUA Jurga Globytė 
Gaffer Darius Zalmonas Narkas 
Key Grip Linas Žilys 
1st AC Martynas Šiaučiūnas 

Audio Post Production King Lear 
Audio Engineer Dugal Macdiarmid 
Audio Producer Suzy MacGregor 
Music Supervision Theodore 
Music Composer N/A 
Offline The Assembly Rooms 
Post Production Not Just Any + DLP 
Project Manager Federico Costa 
Post Producer Clemence Ripoche 
Natalie Wetherell 
Post-Production Assistant: Teotim Aguilar 
VFX supervisor Nasreddine M’dimagh 
Compositing Director Sebastien Mollard 
Compositing Assistant Quentin Lohr 
Paul Fructus 

Lighting Director Audrey Turini
Technical Director Bastien Petit
Grading Artist Alice Prudhomme
Modeling Artist Sonia Beauvallon