Leong has chosen to step down to focus on his love for music
Leong Wai Foong, chairman and chief creative officer of BBDO Greater China, announced today that he will be stepping down from his role as chairman and CCO in order to focus on his passion and career as a musician and composer.
Leong, who has been a leading figure in the advertising industry for close to three decades and a frequent figure on Chinese national TV for both his creativity and his music, has made a significant impact on the creative community and will be greatly missed.
“It is with a touch of sadness but immense pride to see Leong move on to pursue his life’s passion. For so many years and for countless colleagues at BBDO, Leong has been an inspiration, a mentor and a great friend. His immense talents have helped to shape our work and our culture and will remain a legacy of what BBDO means in China,” said Arthur Tsang, chief creative officer of BBDO China.
Tze Kiat Tan, CEO of BBDO Asia, commented on the change, saying, “when I told Andrew Robertson about this news, he said, “it’s the end of an era”. I couldn’t agree more. Its been 17years. He’s been a partner to count on, had a big impact on my career, and a great friend I’ve enjoyed many laughs with. BBDO won’t be the same without him. Leong has made a significant impact on BBDO Greater China and the advertising industry as a whole during his time with us. We’re grateful for what he’s done, but we’re also excited for what he’s going to do next.”
Leong joined BBDO Greater China in 2006 and has since then been instrumental in growing the company into one of the leading creative agencies in the region. He has been a creative visionary who has driven BBDO Greater China’s success and shaped the company’s creative vision. Throughout his time with the company, Leong has played a key role in developing innovative advertising campaigns that have received recognition and awards at various international award shows.
“It has been an honour to lead such a talented and dedicated team at BBDO Greater China,” said Leong. “But after 29 years in the advertising industry, I feel it is time for me to pursue my passion as a musician and composer. I am confident that the talented team at BBDO Greater China will continue to lead the way in innovative and effective advertising solutions.”
Leong’s departure from BBDO Greater China marks the end of an era, but the company is set to continue its success and growth under new leadership. Arthur Tsang, the current chief creative officer of BBDO China, will be taking over as chief creative officer of BBDO Greater China, bringing a wealth of experience and creativity to the role.
Meanwhile, Nicole Ma, chief creative officer at BBDO Shanghai will step up to fill Arthur’s former position as chief creative officer of China and Kevin Jin will step up from executive creative officer to fill Nicole Ma’s old role as chief creative officer at BBDO Shanghai.
This change in leadership represents an exciting new chapter for BBDO Greater China, as the company continues to deliver innovative and impactful campaigns to its clients.
“We are grateful for the contributions that Leong has made to our agency over the years. The legacy he leaves behind will continue to inspire and shape our team as we move forward. We are insistent on our commitment to providing the highest level of creative excellence, and this change in leadership is a testament to our commitment to growth and development. Exciting times ahead for us all,” says CEO of Greater China Beck You.
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