Star Pubs & Bars is empowering licensees to create pubs with passion and personality, showing pub licenses that anything is possible if they have the right backing in place.
The B2B campaign created with St Luke’s has been produced for Star Pubs & Bars, the pub business of HEINEKEN UK, and aims to recruit more people to lease a pub from Star Pubs & Bars. The concept encourages licensees to make their dream a reality, backed by the expertise of Star Pubs & Bars, which offers licensees support from a team of experts and business benefits. The campaign brings to life Star Pubs & Bars’ positioning, where licensees are encouraged to run their popular pub business in their own way.
The 30” film “Make Your Mark” is running across social breaks, with social cut downs supporting, is based around the idea that ‘we believe your pub should feel like your pub’. It features three licensees in a vacant pub, each looking around to see how they can make their mark on the pub, which then transforms into three different concepts scene by scene. These are based on some pub and bar themes that exist in the Star Pubs & Bars’ portfolio.
The first features a pub that aims to please sports-mad customers, with a referee blowing a whistle, decor featuring rugby-themed bunting, flags from around the world and a licensee with a rugby ball. The second concept is about creating your own pub cinema and hosting movie nights, complete with popcorn and comfy cinema seats, while the third scene focuses on music-themed entertainment and drag shows. Each pub concept has a name related to its theme, such as The Scrum Half, The Director’s Cut and The End of the Rainbow. The film finishes with the message: ‘Make Your Great Idea A Reality with Star Pubs & Bars. How Will You Make Your Mark’.
Credits
Advertiser: HEINEKEN UK
Brand: Star Pubs & Bars
Client: Hance McPherson, Head of Licensee recruitment
Katie Thompson, Social and Digital Marketing Manager
Campaign Title: Make Your Mark
Creative Agency: St Luke’s
Joint Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Art Director: Leah Winson
Copywriter: Rhi Travers
Agency Producer: Chloe London
Business Director: Lara Poole
Senior Account Director: Chloe Boothby
Senior Account Manager: Hope Shooter
Designer: Jon Hubbard
Director/Production Co: Graeme Hill, The Gate
Executive Producer. Rhiannon Lewis
Producer Ellie Martin
Production Manager Nathan Miah
Editor Liam Hargreaves
Post Production The Gate Films
Sound Design Gillan Edgar
Grader Mike Nixon
DoP Paul Mortlock
Production Assistant Sasha Belford
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