People with disabilities and severe immobilising injuries make up for a quarter of the UK. Yet every day they feel unseen, some even ostracised, when communal facilities – like university gyms and campuses – aren’t made accessible for them.
With first-of-its-kind smart adaptive weights, ‘Lift Off’ brings a fitness revolution to inspire the UK’s youth – showing them how conditioning can defy abilities, when regular fitness spaces become adaptive and inclusive for all.
Credits
Art Director: Serhii Kostenko
Copywriter: Riona S Roy
VO Artist: Daniel Rozenblum
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