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giffgaff – Ode To Bad

Roastbrief by Roastbrief
April 17, 2023
in Advertising, Campaign
Reading Time: 3 mins read
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In ‘Ode To Bad’ giffgaff share’s it’s genuine gratitude for all of their competitor’s terrible behaviour, products and services, and says a thank you to more broadly to bad behaviour for showing them how to be good.

Credits

Client: giffgaff 
Joint Head of Brand & Advertising: Alexa Ponking 
Joint Head of Brand & Advertising: David Killick 
Senior Brand and Advertising Manager: Nerissa Abrahams 
Brand Marketing Executive: Issy Thomas

Brand Strategy & Creative Agency: neverland 
Co-founder, Creative Strategy: Jon Forsyth 
Co-founder, Brand Strategy: Simon Massey 
Executive Creative Director: Noel Bunting 
Associate Creative Director: Lloyd Daniel 
Senior Creative: Liam Crerar 
Head of Production: Amy Coomber 
Producer: Claire Pearson 
Production Assistant: Betty Meakin 
Strategy Director: Laura Kinzett 
Senior Strategist: Darren Savage 
Senior Strategist: Clem Lepinard 
Head of Design: Rich Kennedy 
Managing Director: Josh Harris 
Business Director: Anna Jackson 
Account Director: Daniel Taylor 
Account Manager: India Timms 
Account Executive: Ashleigh Johnson-Palmer

Production Company: Blink 
Director: Nick Ball 
DOP: Steve Annis 
1st AD: Jim Cole 
Executive Producer/ Producer: Patrick Craig 
Production Manager: Sebastian Jowers 
Production Assistant: Islay Leefe Griffiths 
Production Assistant: Lottie O’Connell 
Production Designer: Olly Williams 
Costume Designer: Rebecca Rich 
Locations Manager: Hugo Smith-Bingham 
Casting: Anna Kennedy

Edit House: Trim 
Offline Edit Producer: Polly Kemp 
Editor: Elise Butt 
Assistant Editor: Lorna Searl

Post Production and VFX: Untold 
ECD: David Fleet 
VFX Producer: Nathan Hoad 
Executive Producer: Tom Igglesden 
Production Assistant: Annabelle Jenneau-Younes 
VFX Supervisor: Alex Grey 
VFX Lead Artist: Carlo Carfora 
VFX Lead Artist: Cameron Johnson 
VFX Lead Artist: Tom Moreland 
VFX Artist: Ed Turvey 
VFX Artist: Jinhui Wang 
VFX Artist: Matteo Antona 
VFX Artist: Philippe Moine 
VFX Artist: Greta Kossowska 
VFX Artist: Gez Wright 
VFX Artist: Clara Parati 
VFX Artist: Michael Korniltsev 
VFX Artist: Emma Tyler 
Online Supervisor: Rich Harris 
Colour: Color Collective 
Colourist: Alex Bickel 
Executive Producer: Claudia Guevara

Audio Post House: 750 
Voice Casting Director: Kirsten Troy 
Sound design & mix: Sam Ashwell 
Audio Producer: Olivia Ray

Music Company: Stare Crazy 
Music Company: Stare Crazy 
Choir: London Contemporary Orchestra 
Music studio: RAK Studios 

PR: MSL Group 
Associate Director: Camilla Ives 
Senior Strategist: Roxu Nucu

Media planning & buying: Manning Gottlieb OMD
Executive Director, Head of Creativity and Innovation: Tamara Cross
Client Business Lead: Georgie Skorzewski
Planning Business Director: Ruth Sterry
Client Account Director: Ellen McPherson

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