It’s total hysteria in Betclic Elite this season! The reason? Nando de Colo, Mike James, Ismael Kamagaté, Dominic Artis but also and especially… Victor Wembanyama! Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.
Faithful to its promise to make the sport live stronger, Betclic, one of the European leaders in online gambling and sports betting, had to do everything possible so that a maximum of fans could attend the last big events of this season. This is why the sports betting application, title partner of the French basketball championship, is launching in collaboration with its agency Marcel: the Betclic Extra Seats. Seats created where none existed before! In the corner of a corridor, on a training bike (like a certain Dennis Rodman?), on a folding chair, in the entrance tunnel of the teams… The slightest seat, especially the most improbable.
And as these extraordinary seats are priceless, Betclic made them win on its networks. The first ones to take advantage of it were able to attend the duel of titans between Nando de Colo (former San Antonio Spurs player) and Victor Wembanyama on March 14th. Given the success of the operation, Betclic has decided to renew it until the Playoffs. “As a title partner, we are delighted with the enthusiasm generated by the Betclic Elite and wanted to offer a new, fun and entertaining experience to basketball fans. An experience in line with our mission to make the sport live stronger” said Laurent Burel, Marketing Director of Betclic.
The next Extra Seats are to be won on the brand’s Instagram account for the Limoges-Boulogne vs. Levallois game on April 15. The unhoped-for opportunity to see the history of French basketball being written right before your eyes!
Betclic
Marketing Director: Laurent Burel
Head of Marketing Communications: Antoine Lillet
Brand Manager: Mathias Bellamy
Brand Creative Director: Yann Gilbert
Deputy Creative Director: Bryan Coste
Marcel
Co-CEOs: Pascal Nessim et Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Managing Director: Benjamin Taïeb
Creative Director: Jérémie Bottiau
Co-Head of Strategic Planning: Léoda Esteve
Strategic Planner: Ruben Hassan
Head of Production: Timothé Rosenberg
Agency Producer: Aurelien Lemesle
Copywriter: Grégory James
Art Director: Jules Perron
Account Director: Yani Oukid
Group Manager: Quentin Seguret
Account Assistant: Maeva Leseur
Project Directror: Marine Borreil
Project Manager: Pauline Lemaitre
Motion Design: Vincent Iweins, Maxime Philippeaux
Edit: Loïck Tranier, Julien Hannedouche
Production
Production: Goray
Director: Martin Duchamp
Photographer: Jeremy Suchet
Fraler: Flavio Pesenti
Edit: Martin Duchamp
Sound Production: Kevin O’Leary
Production Director: Antoine Gay
Set Design: Célia Longcourty, Fred Cassellas
Discussion about this post