New York, 18 April 2023– Cheil Brasil, an agency of South Korean origin specializing in innovation, announces to the market this week the hiring of Fernanda Mengeas Account Director for Samsung’s service area encompassing MX products (Galaxy A, M and Z), NPC and Tab, Wearables line and Members platform. The new director strengthens the robust female leadership present in the agency’s C-Level, which today represents 58%.
With 17 years of experience, five years serving Samsung in other agencies, Fernanda assumes the challenge of again attending the South Korean multinational electronics with the aim of further propagating the brand’s communication through the agency’s innovation expertise.“Cheil’s mission is to create experiences that connect long-term with value, which is essential for any brand today. Joining an agency that understands this need is what I look for as a professional. It’s even more rewarding to an account like Samsung, which I admire so much,”comments on the professional.
Graduated in Business Administration from ESPM and MBA of Digital Communication, Fernanda had been passing through agencies such as Cheil herself, Leo Burnett, JWT, R/GA, Lew’Lara, Havas, ID and Wunderman. He also has experiences in serving advertisers in the beauty, automotive and pharmaceutical sector, and has served brands such as Avon, Bayer, Sanofi, Google, Sony, Reckitt Benckiser (See, Vanish, SBP, Morten), Nissan, among others.
Discussion about this post