Trucks always look so slick in ads.
BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS.
Wandering around those real roads grabbing shots that prove this… is … well, fraught. It’s expensive, it drags on, Geeze!.. it’s nigh on impossible.
There is a tool that has recorded millions of kilometers:Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign.
Agency: Sancho BBDO, Bogotá, Colombia
Client: Buses y Camiones Chevrolet
Chief Creative Officer: Mario Lagos
Executive Creative Director: Diego Contreras / Daniel Álvarez
Executive Business Executive: Luisa Marquez
Creative Director: Cristian Camilo Díaz
Planning Director: Sebastian Quiroga
Copywriter: Cristian Camilo Díaz
Art Director: William Niño
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