Carlton Draught – Long Live The Keg

Carlton Draught takes beer very seriously and this extends to the formality of changing the keg.

Credits

Client: Carlton & United Breweries 
General Manager – Marketing CUB: Nicole McMillan 
Head of Classic Beer Brands – Marketing: Sarah Wilcox 
Marketing Manager – Carlton Draught: Zac Gelman 
Assistant Brand Manager – Carlton Draught: Tess Penfold

Creative Agency: Clemenger BBDO 
CCO: Jim Curtis 
ECD: Richard Williams 
CD: Ant Phillips 
Production director: Lisa Moro 
Chief Brand Officer Paul Rees-Jones 
Planning Director Brigitte Bayard 
General Manager – CUB Scott Balalas 
Senior Business Director James Kerr 
Executive Producer Sonia von Bibra 
Production Director Lisa Moro 
Senior Producer (Print) Michael Travers 
Head of Studio (Print) Matt Gauci 
Designer Sebastian Sarria 
Head of PR & Influence Melanie Campbell 
Business Director – PR Alexandra La Sala

Production:
Director – Steve Ayson (3&7)
Executive Producer/Producer: Julianne Shelton
Cinematographer: Sam Chiplin
Casting Director: Peta Einberg
Production Designer: Damien Drew
Costume: Paula Ryan
Offline Editor: Jack Hutchings – ARC EDIT
Offline Producer: Winnie O’Neill
Colourist: Billy Wychgel
Visual Effects: Blockhead VFX
Music Composition/Execution: Sonar Music
Composer: Jackson Milas
Musical Director: Cameron Bruce
Music Producer and Engineer: Joshua Pearson
Sound House: Rumble Studios
Sound Engineer: Anthony Aston