CAPITI – Mental Health Can Have Many Names

One significant factor that perpetuates stigma surrounding children’s mental health is the pervasive lack of understanding about various conditions. Coupled with the unpredictable nature of children’s behavior, mental health issues can easily be mislabeled, leading to a diminished quality of life in the long term. Furthermore, the high cost of diagnosis and treatment for such conditions puts economically disadvantaged families in an even more vulnerable position. CAPITI was established to address this need by bridging the gap between these families and clinics that can help them comprehend and manage their children’s mental health.

To shed light on this pressing issue, we produced three short films, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system).

Credits

Agency: Uzina 
CEO: António Roquette 
Executive Creative Director: Susana Albuquerque 
Creative Director: Andreia Ribeiro 
Art Director: Mariana Trindade 
Copywriter: Francisco Roque do Vale 
Accounts: Carolina Pinheiro, Maria Melo Costa 
Strategy: Rita Martins, João Maria França Martins 
Production/Agency: Virgínia Palma, Bella Duarte 
Social Media: Cátia Matias, Sofia Perry Almeida

Production Company: PLAYGROUND 
Film Director: Ana Correia aka Peperan 
Director of Photography: Tomás Brice 
1st Assistant Director: Guilherme Pinto 
Executive Producer: João Abreu 
Production Manager: Manuel Saalfeld 
Production Coordinator: Inês Araújo 
1st Camera Assistant: Filipe Pantana 
2nd Camera Assistant: Daniel Ferreira 
Steadicam: Emanuel “Manu” Garcia 
Sound Director: Cyril Santos 
Set Designer: Marta Cruz 
Assistant Set Designer: Cátia Cardoso & André Oliveira 
Wardrobe: Marta Lobo 
Assistant Wardrobe: Inês Lopes 
Make-up & Hair: Susana Correia 
Chief Electrician: Daniel Nicolau 
Electrician: Carlos Trindade & Ricardo Giglio 
Photographer: Filipe Neto 
Photography Producer: Sandra Mendes 
Post-production Coordinator: Nuno Lobo 
Image Post-production: Light Film 
Editing: Cláudia Silvestre 
Color Correction: Paulo Inês 
Sound Studio: Mute Sound 
Voiceover Artists: Isabel Abreu and Érika Oliveira 
BTS Photo: Rafael Azevedo

Acknowledgements: Planar, STP Audiovisuais, PG Photographicas, Colégio “O nosso jardim”