The print and outdoor campaign celebrating breakfast will run in Latin America
April, 12th — While breakfast is touted as “the most important meal to start the day,” Burger King is flipping that notion on its head to showcase how sweet breakfast is to end your night too. “Late Breakfast” by DAVID New York centers on a long-held tradition of many party-goers and night owls, grubbing on burgers and sandwiches after a late night out, but this time for breakfast.
The campaign by DAVID New York promotes the chain’s breakfast offerings, a meal that can be enjoyed in many markets from 6 AM to 10 AM. From a group of festival goers to wedding guests, “Late Breakfast” depicts real and authentic situations of all nighters that end with Burger King breakfast in the early morning.
“In advertising, we have heard a thousand times that breakfast is an important start to the day. What we have not heard until now is that it can also be the best way to end a day. Something that naturally happens in many Burger King restaurants around the world when the sun is about to rise”, says Andre Toledo, CCO at DAVID New York.
The print and outdoor campaign by DAVID New York will run in Mexico, Costa Rica, Dominican Republic, and Colombia.
Agency: DAVID New York
Client: Burger King
Campaign: Late Breakfast
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
CCO: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Managing Director: Luiza Prata Carvalho
Group Account Director: Rafael Giorgino
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Producer: Tomas Diego
Global Chief Strategy Officer: Paula Vampre
Global PR Director: Sandra Azedo
Photography: Alex Takaki
Creative Assistant: Rodrigo Westphal, Fabricio Marconi
Photo Assistant: Rodrigo Oliveira, Stephanie Ruffo
Executive Producer: Thais Cicarelli Sanches
Burger King/Client Approval
Chief Brand Officer: Antonio Marques
VP, Head of Burger King Marketing: Sabrina Ferretti
Global Brand Marketing Director: Andrea Beer
Global Partnerships Management: Bárbara Régis
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