Burger King asserts “The Most Important Meal of the Night” in campaign with DAVID New York

The print and outdoor campaign celebrating breakfast will run in Latin America

April, 12th — While breakfast is touted as “the most important meal to start the day,” Burger King is flipping that notion on its head to showcase how sweet breakfast is to end your night too. “Late Breakfast” by DAVID New York centers on a long-held tradition of many party-goers and night owls, grubbing on burgers and sandwiches after a late night out, but this time for breakfast.

The campaign by DAVID New York promotes the chain’s breakfast offerings, a meal that can be enjoyed in many markets from 6 AM to 10 AM. From a group of festival goers to wedding guests, “Late Breakfast” depicts real and authentic situations of all nighters that end with Burger King breakfast in the early morning.

“In advertising, we have heard a thousand times that breakfast is an important start to the day. What we have not heard until now is that it can also be the best way to end a day. Something that naturally happens in many Burger King restaurants around the world when the sun is about to rise”, says Andre Toledo, CCO at DAVID New York.

The print and outdoor campaign by DAVID New York will run in Mexico, Costa Rica, Dominican Republic, and Colombia.

FINAL CREDITS

Agency: DAVID New York

Client: Burger King

Campaign: Late Breakfast

Global CCO & Partner: Pancho Cassis

Global COO: Sylvia Panico

CCO: André Toledo

Creative Director: Linus Oura

Associate Creative Director: Guilherme Pinheiro

Managing Director: Luiza Prata Carvalho

Group Account Director: Rafael Giorgino

Account Supervisor: Irene León

Head of Production: Brenda Morrison Fell

Producer: Tomas Diego

Global Chief Strategy Officer: Paula Vampre

Global PR Director: Sandra Azedo

Photography: Alex Takaki

Creative Assistant: Rodrigo Westphal, Fabricio Marconi 

Photo Assistant: Rodrigo Oliveira, Stephanie Ruffo

Executive Producer: Thais Cicarelli Sanches 

Burger King/Client Approval

Chief Brand Officer: Antonio Marques

VP, Head of Burger King Marketing: Sabrina Ferretti 

Global Brand Marketing Director: Andrea Beer

Global Partnerships Management: Bárbara Régis