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Betclic – Extra Seats

Roastbrief by Roastbrief
April 19, 2023
in Advertising, Campaign
Reading Time: 2 mins read
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It’s total hysteria in Betclic Elite this season! The reason? Victor Wembanyama. The new world phenomenon of basketball will be, according to everyone, the future greatest player in the history of the NBA. He is young, French and plays his last season in France before joining the US where he will be the #1 draft pick. 

He has already made the cover of Sports Illustrated. LeBron James, Tony Parker and the Commisioner of the NBA Adam Silver are praising him. Not a day goes by without the American basketball media talking about him. 

Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season. 

Faithful to its promise to make the sport live stronger, Betclic, one of the European leaders in online gambling and sports betting, had to do everything possible so that a maximum of fans could attend the last big events of this season. This is why the sports betting application, title partner of the French basketball championship, is launching in collaboration with its agency Marcel: the Betclic Extra Seats. Seats created where none existed before!

Credits

Betclic 
Marketing Director: Laurent Burel 
Head of Marketing Communications: Antoine Lillet 
Brand Manager: Mathias Bellamy 
Brand Creative Director: Yann Gilbert 
Deputy Creative Director: Bryan Coste

Marcel 
Co-CEOs: Pascal Nessim et Charles Georges-Picot 
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov 
Managing Director: Benjamin Taïeb 
Creative Director: Jérémie Bottiau 
Co-Head of Strategic Planning: Léoda Esteve 
Strategic Planner: Ruben Hassan 
Head of Production: Timothé Rosenberg 
Agency Producer: Aurelien Lemesle 
Copywriter: Grégory James 
Art Director: Jules Perron 
Account Director: Yani Oukid 
Group Manager: Quentin Seguret 
Account Assistant: Maeva Leseur 
Project Directror: Marine Borreil 
Project Manager: Pauline Lemaitre 
Motion Design: Vincent Iweins, Maxime Philippeaux 
Edit: Loïck Tranier, Julien Hannedouche

Production
Production: Goray
Director: Martin Duchamp
Photographer: Jeremy Suchet
Fraler: Flavio Pesenti
Edit: Martin Duchamp
Sound Production: Kevin O’Leary
Production Director: Antoine Gay
Set Design: Célia Longcourty, Fred Cassellas

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