Hockey is stressful. Playoff hockey is even more so. When things don’t go your team’s way, remotes can get chucked at TVs. Which cracks them, which is bad for watching your team on TV during the playoffs.
Introducing the Bally Sports TV Screen Saver, which is definitely not just a kids pool arm floaty thing we slapped our logo on. Simply insert your remote into the Screen Saver to protect your TV from any and all rage-induced remote throwings.
R&R Partners created this wonder of modern technology to promote watching the Stanley Cup Playoffs on Bally Sports (its first campaign for the brand). The film was directed by Pete Marquis at Strike Anywhere. We then rounded out the effort with influencer partnerships, digital buys, and in-arena placements and giveaways.
CREDITS LIST
Bally Sports+
- Michael Schneider, COO / GM
- Allison Ross, VP of Marketing, Bally Sports+
- Jess Musmanno, Director of Brand Marketing, Bally Sports+
- Emma Weiss, Brand Coordinator, Bally Sports+
R&R Team (Agency)
- Lacy Morrow, VP of Brand
- Jacqueline Meason, Corporate Director of Brand
- Amelia Holt, Sr. Project Manager
- Lanetriah Smith, Brand Manager
- Guto Araki, Chief Creative Officer
- Eric Christy Manchester, Group Creative Director
- Neal Desai, Group Creative Director
- Judd Stricker, Executive Producer
- Cindy Lewellen, Business Affairs Manager
Strike Anywhere (Production)
- Pete Marquis, Director
- Victoria Guenier, Executive Producer
- Adam Lawson, Producer
- Julia Swain, DP
Talent Signatory
- Paula Webb, The Team
- Mark Cross, Talent Solutions
Arcade Edit
- Geoff Hounsell, Editor
- Crissy DeSimone, Executive Producer
- Alexa Atkin Berman, Senior Producer
- Mitch Mitchell, Assistant Editor
Timber VFX
- Ryan Dahlman, HOP
- Wendy Umanzor, Producer
- Brian Shneider, Flame Lead Artist
- Aryel Melek-Shalom, CG/VFX Supervisor
- Adam Englander, Flame Assistant
Trafic (Color)
- Ricky Gausis, Colorist
- Meghan Lang Bice, Senior Executive Producer
- Phoebe Torsilieri, Producer
- Nate Seymour, Colorist
Lime Studios (Mix)
- Susie Boyajan, Executive Producer
- Matt Miller, Mix/Sound Designer
- Ian Connie, Assistant
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