Atlantic – Bagpipes

Atlantic and Ogilvy Paris, unveils the continuation of its ad saga initiated in 2021 with a new film entitled “Bagpipes” to highlight its latest water heater technology with integrated heat pump. 

Humor, quality and know-how, a recipe that works. 
After the success of the first part of the saga, which won a silver award at Effie France, Atlantic, the French leader in thermal comfort solutions, continues its momentum with the film “Bagpipes”. A film with the same light and offbeat tone to carry its brand signature ”Atlantic. We feel good in your home”.  

Because thermal discomfort is the number one problem in French housing*, Atlantic is once again taking the floor to remind everyone that a house equipped by Atlantic is the assurance of feeling good at home, no matter what the atmosphere and decoration of the home! In a context of sober energy consumption, this new film is also an opportunity to inform all French people about the savings made thanks to Atlantic solutions. The first three films of the saga featured totally offbeat situations, and this 4th film continues in this vein. 

In a living room decorated in the colors of Scotland, two brothers – one of whom has obviously just taken a shower – find themselves obliged to shout to speak. Indeed, they must cover the sound of two bagpipes played by the two children of the house. The noise is at least very present but does not seem to bother the two brothers in the least. The father of the two young musicians, passionate and transported by the music of the Scottish Highlands, proudly explains to his brother that if he feels so well at home, it is obviously because he has just experienced his new Atlantic water heater, a water heater with an integrated heat pump, as efficient as it is economical.

Credits

Client: ATLANTIC
Marketing Communication Director: Laure Lamoure
Brands & Corporate Communication : Xavier de Cuverville
BtoC Marketing Manager: Solenne Tellier

OGILVY PARIS
Presidents: Matthieu Elkaim, Mathieu Plassard
Chief Creative Officer: Matthieu Elkaim
Business Partner: Hubert d’Arrouzat
Account Supervisor: Aurélia Suzialuk
Art Director: Bertille Vermot
Copywriter: Jean Estauver
Chief Strategy Officer: Fanny Camus-Tournier
Strategic Planner: Coralie Brault
Production : Aurélie Appert
Sound Production : Agathe Chevalier