REPUBLICA HAVAS PRESENTS “oBko,” THE NEW PROJECT FROM THE ASSOCIATION AGAINST ALZHEIMER, WITH THE SUPPORT OF PENGUIN RANDOM HOUSE AND MULTI-AWARD-WINNING WRITER CLAUDIA PIÑEIRO.
For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
Credits
Agency: REPUBLICA HAVAS
CEO: Jorge Plasencia
President: Luis Casamayor
General Manager: Anthony Bianco
CCO: Tony Waissmann
Creative Director: Martin Stuart
Associate Creative Director: David Thackeray
Chief of Strategy: Catarina Goncalves
General Producer y VP: Gustavo Fernández
Content & Social Media Director: Jamie Santucci
Producer: Virgen Films
Executives Producers: Martin de Escalada / Diego Peskins
Post coordination: Cecilia Césari Sarmiento
Director: Hernán Jauregui
Director of Photography:: Alan Badan
Editor: Pablo Cantorati
Color: Roy Bermudez
Color prod: Santiago Burgos
Producer: Juan Curcio
Sound and Music Production Company: Twins Music Argentina.
Sound Director: Jerónimo Gonzalez Montalvo jeronimomontalvo@gmail.com
Music Advisor: Maxi Scott maximoscott@gmail.com
Mastering and Sound FX: Tom Huergo
Client: Gladys Bangueses / Presidenta A.L.M.A.
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