AUCKLAND, Today: Tower has launched the latest iteration of its creative platform with a TVC-led campaign reassuring Kiwis that no matter what unexpected turn of events life throws at them; Tower has their back.
The 30-second spot, entitled Skylight, centres on a couple simply seeking more light in their living room – only to have that delivered in the most dramatic fashion when an astronaut unexpectedly falls through the ceiling.
Bastion Shine drew on its expertise across creative, design and strategy to deliver the campaign that melds the core creative platform of life. The lead AV spot was directed by Florence Noble and produced by Eight Australasia.
“We know how difficult it is to cut through in the insurance category, so we’re really excited to combine the fast-moving world insight with absurd moments of catastrophe,” said Bastion Shine chief creative officer Richard Maddocks.
“We’re really excited to combine the fast-moving world insight with absurd moments of catastrophe.”
Tower head of marketing & CX Michelle Finch said: “The campaign reinforced the brand’s leadership position in the New Zealand market as it protected Kiwis against the unexpected.
“Tower has recently been named General Insurer of the Year by Insurance Business NZ, and for the second year running, Canstar’s Car Insurer of the Year and Outstanding Value Car Insurance for 2021 and 2022.
“We wanted to let New Zealand know that even though life can change fast in ways you haven’t even thought of, Tower is a great option for protecting the things you love.”
The campaign launched November 6 on television, alongside supporting channels including digital, social, VOD, radio and search.
CREDITS
Client: Tower Insurance
Head of Marketing & CX: Michelle Finch
Senior Marketing Manager: Kushla Glauser
Marketing Manager: Angela Budd
Marketing Specialist: Natasha Diamond
Agency: Bastion Shine NZ
Chief Creative Officer: Rich Maddocks
Creative team: Zach Hall, Hamish Cullen
Digital & Social creative team: Phoebe Chetwynd-Talbot, Clementina de Ruiter
Head of Strategy: Andy McLeish
Creative Services Director: Mel Tombs
Senior Content Producer: Pip Mayne
Stills Photographer: Dylan Fraser-List
Managing Director: Toby Sellers
Senior Business Director: Bec Pivac
Business Director: Elsi Gibbs
Head of Design: Danny Carlsen
Designers: John Pelasio, Hannah Christensen + Dan Sulit
Production Company: Eight Productions
Director: Florence Noble
Executive Producer: Claire Kelly
Producer: Bridget Bolton-Reilly
DOP: Andrew Stroud
Editor: Nathan Pickles
Post Production: Toybox
Colourist: Clare Burlinson
VFX: Andrew Stewart
Online: Leoni Willis / Toybox
Post Production Producer: Al McKay
Audio Post / Sound Design
Engineer: Craig Matushka / Liquid Studios
Media: MBM
Client Services Director: Will Tran
Business Director: Lee Griffiths
Senior Media Planner/Buyer: Tiare Moors
Digital Director: Denise Tan
Digital Manager: Laxmi Kumar
Search & Performance Media Director: Charlotte Lobo
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