The Works has joined a number of progressive agencies in adopting an agency-specific offering from audience engagement MarTech SaaS platform.
Komo’s appointment as a digital engagement platform supplier to The Works expands the growing client portfolio of leading agencies using the platform’s capabilities, including Havas, Bastion Group, Greenroom Digital, Total Sport & Entertainment, Thrive PR, Carat, Octagon and many more.
Komo for Agencies creates new ways to capture attention, deepen connections and reach new audiences for clients through branded and immersive interactive engagement campaigns and content hubs. Agencies can easily build branded digital experiences and immersive consumer promotions with no coding required.
Says Damian Pincus, founder/creative partner, The Works: “We are excited by the opportunities partnering with Komo Technologies brings us, to build interactive and gamified digital experiences, consumer promos, and competitions for our clients faster and more effectively. The new flexible agency pricing system means we have complete flexibility to purchase credits for each client campaign, which is a huge advantage for us as an agency.
“Our first campaign building a Goodman Fielder promo has been easy and the Komo customer success team was full of expertise and willingness to help in any way they could.”
Agencies can now purchase Komo Credits which allow you to “turn on” a Komo Engagement Hub/Consumer Promo for 30 days, you can string multiple credits together for longer campaigns or run multiple campaigns for clients simultaneously. The added benefit to doing this is that all of your live analytics, insights, and data are all sitting under one platform.
The Komo Credits are already substantially more cost-effective than using a third-party agency or developer to build from scratch but if you buy the credits in bulk which are valid for a 12-month period they become even cheaper.
The flexible new credit-based agency pricing model also means that agencies can create engagement hubs, consumer promo, and competitions for free for use in pitches and brief responses, helping to make responses stand out from the crowd. The secret sauce is the ease of use of the Komo platform. It is so quick and flexible to create world-class gamified content and competitions, so you can build (no code) and send what could be a finished product solution to the client which they can interact and play with just like the end consumer would. This can all be accomplished in the same amount of time or less than it would normally take to create a mock-up or wireframe of a solution.
Says Joel Steel, Komo CEO and co-founder: “The Komo platform’s tools give agencies the ability to create micro-sites which we call Engagement Hubs plus use the platform to respond to briefs in the same time it would take to create a wireframe mockup to send to potential clients in a wireframe or PowerPoint presentation. If a client wants some changes these can be done in minutes and when the client wants the hub to go live, the agency simply hits ‘publish’ and that is when the 30-day Komo Credits start.”
The Komo solution brings digital social and experiential moments to life through more than 50+ games, polls, quizzes, and competitions, as well as social and rich media integrations and rewards. It drives sales through trackable digital coupons and branded digital Mastercards, and non-intrusively captures valuable rich zero and first-party data.
Goodman Fielder has recently adopted the Komo platform; head of digital marketing, Leah Jackson, says, “We are excited about using the Komo platform as it allows our team and agency partners to create interactive, gamified content and competitions, which reinforce a positive consumer experience, with greater efficiency and effectiveness than other platforms. While we may have previously spent a number of weeks and significant investment to set up this type of activity, the Komo tech allows us to execute with speed and agility – a must in FMCG. The Komo platform is a no-brainer for Goodman Fielder and our agency partners.”
The GDPR-compliant platform integrates with agencies’ existing MarTech stack with live data feeds easily pushing zero and first-party data to the agency or client CRM, while its enterprise-level infrastructure includes 24/7 support and scalable systems that grow with changing needs of the agencies and their clients.
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