As Christmas draws near, DDB Group Aotearoa and The Warehouse have launched a heart-warming campaign telling the story of a nutcracker with big dreams and demonstrating how it can help make wishes of all sizes come true.
Nigel is the lovable central character, with a special wish. As the story unfolds, we see Nigel’s dream realised with the help of a little girl’s imagination and a gift from The Warehouse.
Gary Steele, chief creative officer of DDB Group Aotearoa says that with a nod to the classic holiday films we all grew up watching, the campaign is a modern take on a familiar Christmas wish story: “This campaign is all about what we can do for others this Christmas – and how helping someone accomplish their dream can light up their day – or even year.”
Jonathan Waecker, The Warehouse Group’s chief customer and sales officer says the messaging behind the campaign is simple – it doesn’t have to cost the world to mean the world: “The Warehouse is here for Kiwi families with great value on just about everything they need to make their Christmas special.
“Our Christmas campaign celebrates everything that is magical about Christmas – decorating and lighting up the tree, the excitement of finding the perfect gift, the anticipation of the night before, and sharing special moments with your loved ones.
“And this Christmas, no matter your budget, The Warehouse is here to make your Christmas wishes come true.”
And Nigel’s adventures don’t end here – the next phase of the campaign will be revealed later this month across digital and social media, along with a world-first media activation.
The campaign is integrated across multiple media outputs including film, cinema, outdoor, digital, web experience, social media, radio, PR, print, in-store, partnerships, influencers and more.
Client: The Warehouse Group
Chief Customer and Sales Officer: Jonathan Waecker
Chapter Area Lead Marketing, Digital & eCommerce: Bonnie Bradley
Chapter Member Marketing: Cayden Crombie
Chapter Member Marketing: Minna Reinikkala
Chapter Lead Marketing: Rachel Hitchcock
Chapter Member Creative Services: Gemma Simpson
Chapter Member Creative Services: Charlotte Stevens
Chapter Member Digital Specialists: Bhavika Rambhai
Chapter Member Digital Specialists: Ngamora Zhang
Chapter Lead Digital Specialists: Kirsten Wright
Agency: DDB Group Aotearoa
Chief Creative Officer: Gary Steele
Creative Director: Ben Pegler
Senior Art Director: Adam Barnes
Senior Copywriter: Veronica Copestake
Tribal Executive Creative Director: Haydn Kerr
Head of Social: Sam Snowden
Chief Strategy Director: Rupert Price
Joint Head of Planning: Charlotte Marks
Lead Business Partner: Kate Lines
Senior Business Director: Zofia Wereszczynska
Senior Business Manager: Eamonn Dobson
Executive Producer: Judy Thompson
Lead Integrated Producer: Samantha Royal
Production Company: Sweetshop
Director: Mark Albiston
Executive Producer: Kate Roydhouse
Executive Producer: Ben Dailey
Producer: Andy Mauger
DOP: Marty Williams
Offline Editor: Julian Currin
Grade: Matic Prusnik
Online Editor: Jon Baxter, Perceptual Engineering
Music Composition and Sound Design: Cam Ballantyne
Stills photographer: Troy Goodall
Media Agency: OMG
Discussion about this post