McCann Manchester takes us on a Narnia style journey of festive fashion and homewares
Today, Matalan, the UK’s leading fashion and homeware omnichannel value retailer, launches its Christmas campaign.
Created by McCann Manchester, the spot runs across social, TV and VOD and unlocks the magic of Christmas as it takes you on a Narnia style journey featuring its hero fashion, gifting and homeware collections.
With an emphasis on the brand’s breadth of offering, value and style credentials – the concept responds to Matalan’s key customer insight that its customers love to prep for Christmas. The spot sees our Matalan hero stepping through her magical Christmas cupboard and finding herself in her Christmas future. As she preps, her Christmas cupboard becomes piled with yuletide magic and we watch her future self enjoy the festive holidays – as she mentally checks off her to do list – making sure she has everything from a perfectly priced sequined outfit, through to ensuring she’s not forgotten to include the gift wrap, tags and ‘fancy plates’ for the all-important festive hosting!
Commenting on the TV campaign, Jeff Howarth, Matalan’s omnichannel marketing director said: “This year as the country feels the economic strain, we know many people will be extremely price conscious and will be managing their Christmas budgets wisely. Matalan is famous for great value and choice and plays a particularly important role for UK households at Christmas and we wanted to capture the excitement of this special time of year – which we believe this year’s campaign does perfectly.”
Imogen Tazzyman, executive creative director at McCann Manchester said: “Everyone’s got that stockpile of pressies and festive goodies tucked away ahead of the 25th December and it’s within this Christmas cupboard full of its planning and prepping, that the real magic lives and brings Christmas to life. From the musical composition to the set build, the cast to the VO, we’ve worked hard to bring the real magic of Christmas to everyone’s screen.”
BRAND
COMPANY NAME: Matalan
AGENCY / CREATIVE
COMPANY NAME: McCann Manchester
EXECUTIVE CREATIVE DIRECTOR: Imogen Tazzyman
COPYWRITER: Anna Warren
ART DIRECTOR: Orlaith Conlon
PRODUCER: Jess Taylor
CREATIVE DIRECTOR: Caswell Coggins
PRODUCTION
COMPANY NAME: Craft Manchester
DIRECTOR: Caswell Coggings
PRODUCER: Pete Waite
PRODUCTION MANAGER: Vicky Byrne
DIRECTOR OF PHOTOGRAPHY: Richard Mott
EDITORIAL
COMPANY NAME: Marshall Street Editors
EDITOR: Toby Conway-Hughes
POST PRODUCTION / VFX
COMPANY NAME: Time Based Arts
COLOURIST: Lewis Crossfield
COMPANY NAME: McCann Manchester
POST PRODUCTION / VFX
MUSIC / SOUND
COMPANY NAME: Grand Central
SOUND DESIGNER: Tim Sutton
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