BBDO Minneapolis announces the launch of the new holiday classic song explaining SPAM Figgy Pudding
To celebrate the joyous holiday season, the makers of SPAM brand are bringing back a forgotten Christmas flavour with the launch of its limited-edition SPAM Figgy Pudding.
Most Americans only know figgy pudding from the classic holiday song ‘We Wish you a Merry Christmas,’ so to launch the limited-time flavor SPAM Figgy Pudding, the song was reimagined with new lyrics that speculate what the figgy flavour actually is – sung by classic holiday characters including Santa, reindeer, elves, Tiny Tim, a yeti and of course a holiday hog.
Decked out on a stage inside of a snow globe, we watch as these Christmas characters struggle to explain SPAM Figgy Pudding, but still, just can’t get past its delicious flavour. “It was incredible watching this piece come together from the stages of animation to the record of the song,” stated Taylor Snyder, CD BBDO MPLS.
“Spam is a classic that continually reinvents itself with consumers, so it made sense to take some holiday classics and give them a new spin,” said Laura Fegley, CCO BBDO MPLS.”
(FYI SPAM Figgy Pudding features notes of cinnamon, nutmeg, ginger, allspice and cloves, orange, fig and dried fruit.)
The new seasonal variety is available while supplies last at SPAM.com, Amazon and Walmart. SPAM brand’s last limited-edition holiday flavour ‘Pumpkin Spice’ sold out in under 12 hours and the brand has big hopes for a similar response – and a Happy New Year!
AGENCY / CREATIVE
COMPANY NAME: BBDO MInneapolis
CREATIVE: Taylor Snyder
CHIEF EXECUTIVE OFFICER: Neil White
CHIEF CREATIVE OFFICER: Laura Fegley
CREATIVE DIRECTOR: Mathew Cermak
ART DIRECTOR: Meghan Rongitsch
ACCOUNT DIRECTOR: Ali Siviter
ACCOUNT DIRECTOR: Keely Herron
ACCOUNT HANDLING: Eric VanderVorste
PRODUCER: Peter McLarnan
COMPANY NAME: DB Motion Studio
MUSIC / SOUND
COMPANY NAME: Hifi Project
COMPOSER: Max Petrek
SOUND DESIGNER: Jesse Marks
EXECUTIVE PRODUCER: Chris Heidman
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