Iconic Australian Sharon Strzelecki reveals herself to be the unexpected hero on a day out with her netball team, in this latest Google Pixel 7 spot by Google Australia and 72andSunny, with PHD Australia and EssenceMediacom.
Following the recent launch of the Google Pixel 7 and 7 Pro, Google Pixel Buds Pro and the Google Pixel Watch – the first smartwatch built inside and out by Google – the goal was to communicate to Australians that Google’s Pixel ecosystem of products just got even stronger and more helpful. To showcase just how helpful these devices (collectively named ‘The Google Pixel Collection’) can be, Magda Szubanski reprises her role as the beloved Australian character Sharon Strzelecki to demonstrate some of Pixel’s most innovative features in action.
Helmed by award-winning comedy director Al Morrow from Rabbit, the films follow the surprisingly tech-savvy Sharon and her netball team as she orders on behalf of her group in fluent Japanese, sets netball drill reminders effortlessly, and uses the Magic Eraser feature to erase a rival player from her team photos. Rack off Rochelle!
Says Genevieve Hoey, creative lead, 72andSunny ANZ: “Sharon Strzelecki is Australia’s most loved every-person. To see her effortlessly use these sleek Google Pixel products in her day-to-day proves that we can all do it too. In real life, Madga has this incredible passion for tech. You can see that enthusiasm come through in Sharon and all the beats she delivers in this spot. Our director Al cleverly made sure there was plenty of space for Madga’s improv, and we were all in stitches on the set. It was an honour, and the realisation of a long-held dream, to work with both Madga and Sharon.”
Says Julia Davis, head of devices and services marketing, Google AUNZ: “Sharon was the perfect partner to showcase how helpful our new Pixel 7 phones, Pixel Watch and Pixel Buds can be to all Australians. It was a pleasure to collaborate with Magda on this script, along with the leadership and collaboration from our amazing creative partners at 72andSunny.”
The film will run on TV, BVOD and Online Video, supported by a wider integrated marketing campaign for the Google Pixel 7 across OOH, radio, online and social.
The campaign follows other work from the 72andSunny and Google partnership this year for Pixel, Search and the AFL.
Client: Google Australia
Creative: 72andSunny ANZ
Director: Al Morrow
Production Company: Rabbit
Offline edit: The Editors
Post production: White Chocolate
Sound Studio: Otis
Media: PHD Australia and EssenceMediacom
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