Melbourne-based full-service consulting and marketing agency, Sentius Group has announced the purchase of the shareholding and intellectual property of Sydney-based digital agency, SEO Shark, which also markets under the brand Shark Digital.
The acquisition is part of a strong and ambitious growth path according to Sentius Group founder and CEO, Mark Fraser.
Says Fraser: “The Sentius Digital business, while thriving and successfully delivering a range of digital marketing services and solutions, has a growth vision to achieve scale. The acquisition brings more than 100 recurring clients to help us achieve that goal, along with bringing a greater presence in the Sydney market.
“SEO Shark will soon be rebranded and relaunched into Shark Digital with the brand design and all collateral upgraded and updated, while maintaining the brand identity of what is a successful and reputable agency.
“While there are operational synergies and efficiencies across Shark Digital and the Melbourne-based Sentius Digital business, the plan is for a dual brand strategy. Shark Digital will continue to operate as a separate brand and all client management and operational teams will remain separate.”
It will be business as usual for Shark Digital in the short term, with a three-month period of connection, learning and planning anticipated.
The long-term plan for Shark Digital is to; 1) Improve client engagement and services delivery 2) Expand digital marketing services 3) Achieve phased growth – nationally.
Although it’s business as usual for the Sentius Digital team, the acquisition of SEO Shark marks the beginning of an exciting new growth period, and the formation of a much larger business.