Scenic Group, which includes Scenic Luxury Cruises & Tours, Emerald Cruises, Evergreen and Mayflower, has appointed dentsu X to manage its global digital media strategy, planning and buying requirements.
Starting immediately, Scenic Group has consolidated all its digital media with dentsu X across all its international markets including USA, Canada, UK, Australia, New Zealand and throughout Europe.
dentsu X is now responsible for leading global digital strategy and performance activation, whilst local market teams will manage paid media. As the new digital media agency of record, dentsu X will support the global transformation and growth of Scenic Group’s online presence and bring a streamlined experience, to its digital media programs globally and locally.
Scenic Group has grown globally over the past 37-years to include award-winning river and ocean cruises and handcrafted land journeys. Creating unique experiences that take guests to many of the world’s most fascinating destinations on all seven continents.
Says Anna Wolfsteiner, chief sales and marketing officer, Scenic Group: “We are a business that is built on delivering unforgettable experiences for our guests and the next step of our development, is to spread the word as far and wide as possible, as we seek to engage with new audiences. Across our brands we offer activities that go beyond what is otherwise available elsewhere. We have ambitious plans for both Scenic and Emerald Cruises for 2023 and are we sure that dentsu X will bring these to life online.”
Says Danny Bass, CEO of Denstu Media ANZ: ““We’re thrilled that Scenic Group has chosen dentsu X to lead their digital media globally. We had a fast start to our ANZ partnership in October and see huge opportunities for growth and helping shape the future of Scenic Group’s digital ecosystem to be centred around their customers.”
Says Anthony Laver, general manager, sales and marketing A-PAC, Scenic Group: “We are delighted to be working with the highly experienced dentsu X teams across their Sydney, Melbourne and Auckland offices, to develop integrated digital programs, across our portfolio of luxury Cruise and Tour products.”
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