Goodby Silverstein & Partners campaign explores what’s next for the actor fuelled by Rockstar Energy Drink
Rockstar Energy Drink taps brand partner and breakout actor Angus Cloud to star in the brand’s new epic ad campaign ‘Fuel What’s Next,’ championing the idea of what’s possible if you follow your passions.
Dropping today, the long-form ad spot celebrates the journey with Angus as he unlocks his potential through new and unexpected adventures – all fuelled by Rockstar Energy. The journey highlights one-of-a-kind experiences and passion points mutually loved by both Rockstar Energy and Angus, including motorsports, fashion, music, art, skateboarding and gaming, showing how to get the energy to fuel your own passions.
The 90-second film is full of hints and teasers, acting as a trailer for four upcoming IRL consumer experiences that include cameos from Rockstar Energy athletes and brand collaborations.
“This has been a dope journey with Rockstar Energy Drink so far. I’ve gotten to do things with them that I never thought possible… sharing my passions, some I’ve had since I was a kid and bringing them to life, it’s been like a dream,” said Angus Cloud. “What I learned is that anything is possible, you feel me? I’m excited for everyone to see what’s to come and how to get involved, this is just the beginning ya’ll.”
The collaboration with Angus kicked off mid-October at the Formula Drift Finals, where Angus got an advanced driving lesson from Fredric Aasbo, three-time Formula Drift World Champion. Later this month, fans will discover they have something special in-store at ComplexCon, followed by a unique experience in December that taps into Angus’ love of both art and skateboarding, with even more to come in 2023.
“What’s next doesn’t just happen, so we’re excited to be working with Angus to show how Rockstar Energy can help you access what’s possible and make it yours,” said Fabiola Torres, PepsiCo general manager and chief marketing officer of the Energy Category. “The creative campaign showcases what the brand represents across all our consumer passion points.”
The ad spot – created by Goodby Silverstein & Partners and directed by Romain Chassaing – will run through Q4 nationally across multiple platforms, including cable TV, streaming, digital and social placements as well as select billboards in New York City, Los Angeles, Atlanta and Miami.
Discussion about this post