UK independent tour operator selects agency as digital partner for growth
RocketMill, an employee-owned, full-service digital marketing agency, has been appointed by Mark Warner, one of the UK’s leading independent tour operators, as their digital partner for growth.
The appointment follows a two-way pitch process with the digital brief designed to accelerate growth through increased awareness of the Mark Warner brand, a robust data infrastructure implementation and a data-driven performance marketing strategy.
Privately owned, Mark Warner has welcomed millions of guests to their resorts over the last 48 years, with six locations across Europe offering relaxed surroundings, superb facilities and helpful staff.
RocketMill’s professionalism, expertise and proven track record to deliver results in the travel sector were cited as a reason for the selection. Its engagement encompasses media, SEO, analytics and creative underpinned by a connected digital approach to post-pandemic expansion.
Andy Furlong, marketing director at Mark Warner commented: “We were looking for a partner to provide a rounded digital growth strategy and creative campaign that raises awareness of our premium beach and ski resorts. RocketMill’s ability to deliver on every service with a laser focus on delivering performance fills us with confidence that we’ll successfully meet our growth ambitions in 2023.”
“We are delighted to be starting our journey with the team at Mark Warner, building on their success with our Total Performance offering,” said Jessica Whitworth, client partner at RocketMill. “Supporting the digital and brand strategy provides us the ideal opportunity to position the brand as market leader post-pandemic.”