TOKYO, JAPAN — Publicis Groupe Japan has announced the appointment of Yoshihisa Senga as Head of Digital. Reporting to Publicis Groupe Japan Head of Media Scott Kimberley, Senga will deliver best-in-class programmatic advertising and ad tech solutions to optimize results for clients. He joins a digital team that has more than doubled in size in the past 12 months.
Senga has over 25 years of experience in the digital media field and has been at the forefront of the market since the dawn of digital media in Japan, with experience at major agencies such as GroupM Japan and IPG MediaBrands. More recently, he has contributed to the rise of programmatic advertising and ad tech through his agency trading desk, using data marketing as well as trading/planning in digital media.
“We are incredibly excited to have Senga-san join us. He has a fantastic reputation in the industry and has been at the forefront of the digital explosion in Japan, helping to grow agency capabilities wherever he has worked. We are looking forward to him helping us to continue to grow our digital offering for Publicis Media Japan,” said Kimberley.
“The reason this is such a key hire for Publicis Media Japan is that it helps to continue the momentum we have had over the past two to three years. Over this time, we have tripled our revenue, with digital being one of the keys to this growth. Coupled with new business wins such as Disney, Meta, Crocs, along with growing our internal digital team by more than double in the past 12 months, we are well positioned to meet our clients’ future needs around the integration of digital, data, and traditional media.”
Senga commented, “In assuming the role of head of digital, I am committed to extending Publicis Groupe’s leadership in the digital media sector in the Japanese market. Publicis Groupe Japan has enjoyed phenomenal growth over the past few years – I look forward to contributing to the success of our clients by implementing Data-Driven Marketing solutions that drive effectiveness in the cookie-less era.”
He joins Publicis Groupe Japan in November 2022.