Pringles and Great Guns Asia have launched their World Cup campaign via Geometry Ogilvy Japan and Ogilvy’s Singapore and Thailand offices, titled ‘Kick-Off The Fun’, directed by Tal Zagreba.
The spot opens in a living room with a Pringles lid being flicked off the classic red can. As it flies into the camera, suddenly the scene changes to a football pitch, the blow of a whistle letting us know the action is about to begin. From there, energetic shots are paired with exciting transitions to seamlessly blend the living room and stadium scenes, until the act of eating Pringles is transformed into a high-octane sport.
The initial brief for director Zagreba was to manifest how opening a Pringles tube can bring the fun, elevating every football game to a World Cup level of thrill. With this in mind, Zagreba began visualising a high-speed parallel edit between the fans in the living room and the players on the field, so that every time a Pringle gets eaten, something exciting happens in the stadium.
One of the biggest challenges of the project – aside from shooting in Bangkok in the middle of the wet season – was pulling off the large number of complex shots in the most dynamic way. In close collaboration, Zagreba worked with DP Andrew Strobridge and the Great Guns team with EP Lucien Tyssendier to deconstruct every shot, make tests for the tricky scenes, and set up the rigs, lenses, and special camera equipment on set to capture the most exciting results.
Zagreba said: “I’d like to thank the agency and client for giving me such amazing artistic freedom and believing in my vision from the start. A huge amount of gratitude goes to my team and crews for being so professional and passionate during all the production stages to execute the best result I could ask for. Oh, and eat Pringles – they’re yummy!”
Credits
Managing Director, Kellogg’s, India & South Asia: Mohit Anand
Senior Commercial Director AMEA Snacks: Lucie Wolstenholme
Senior Regional Marketing Manager: A Ram Kim
Regional Brand Manager: Ileana Andrei
Creative Agency:
CCO – Geometry / Ogilvy: Doug Schiff
Chief Delivery Officer – Ogilvy Singapore: Amir Mireskandari
Creative Director – Geometry / Ogilvy: Junkichi Tatsuki
Art Director – Ogilvy Thailand: Visarnpong Chateakcharoen
Art Director – Ogilvy Thailand: Ei Kakiuchi
Hogarth:
Producer: Pichanun Siwadnidhikul (Koki)
Head of Production: Prakasit Patrathiranond (Tong)
Great Guns:
Director: Tal Zagreba
DOP: Andrew Strobridge
EP: Laura Gregory
EP: Lucien Tyssendier
Line Producer: Jamie Popham
Producer: Somprasong Srikrajang
Editor: Dave Singh
White Light Studio:
Grading: Jai
Bloom Film Design:
VFX supervisor: Julien Vanhoenacker
VFX Generalist artists: Gorragote Dowrueng / Tanapat Chotiyannont
Compositors: Sukit kongkedkrai / Lapadlada Apiratsakul
Online artist: Warongphat Ananchaiphattan
Producer: Sahattaya Chantanop
Audio: The Rec Room
Composers: Tatsuro Miller, Cassandra Mary
Engineer: Jhen Thoo
Producer: Xinyu Lim
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