McCann will be partnering with the broader Post Consumer Brands portfolio to provide strategic and go to market support
McCann today announced that it has won new business with Post Consumer Brands, without a review. The Agency is kicking off a new strategic partnership with Post supporting a number of brands across their portfolio including their kids flagship PEBBLES Cereal brand. The decision was based on the strength of the relationship between McCann and Post, as well as their familiarity with McCann’s ability to build meaningful brand platforms that are both modern and enduring for heritage brands. In addition, McCann’s depth of expertise in working across brand portfolios was critical.
TD Dixon, chief growth officer, Post Consumer Brands stated, “We’re thrilled to welcome McCann to the Post Consumer Brands family. Their proven track record of success and breakthrough creative will help us further unlock the potential of our brands.”
Bringing brand love to a new generation especially with beloved flagships such as PEBBLES is the core of this engagement. In addition, McCann will be partnering with the broader Post Consumer Brands portfolio to provide strategic and go to market support. While this partnership solidified without a review, McCann and Post worked together on several projects over the last year. Post observed the depth of creativity and strategy they were seeking for their own revered brands. McCann will bring both scale, and reputation to the creative strategy of Post Consumer Brands.
Shayne Millington, CCO McCann New York shares “We’re thrilled to open this next chapter with Post. To be able to work on their iconic brands – brands that people have such a personal and positive relationship with – is a unique opportunity. We’re excited to build off of their rich history while helping to evolve their meaning for generations to come.”
This win follows several new business successes for the agency, including Prudential and Osmo. McCann New York was also recently named USA Agency of the Year at the Gerety Awards 2022 and won Agency of the Year at the 2021 Webby’s.
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