The campaign from Saatchi and Saatchi UK reminds viewers that with EE’s Full Fibre Broadband, customers will get the peak time speeds they pay for
Today EE announces its latest campaign, Snakes, featuring Kevin Bacon sitting uncomfortably as a gigantic boa constrictor slithers around the home, illustrating the discomfort that’s felt when peak time Wi-Fi speeds are slower than promised.
The ad, which will hit screens tonight during Coronation Street, reminds viewers that with EE’s Full Fibre Broadband, customers can be sure to get the peak time speeds they pay for.
The ad begins with a close-up of Kevin Bacon’s face as his eyes dart left and right in alarm, with a hissing sound growing louder and louder in the background. Suddenly, a gigantic boa constrictor appears on screen, slithering around the living room.
Unnerved, Kevin asks the viewers: “Have you ever asked yourself the question? Can you really count on your broadband, or does it slither along?”. Kevin then continues: “or at peak times do things feel a little… constricted”. The snake’s giant body begins to crush the home’s Wi-Fi router.
The ad shifts in tone as Kevin reminds viewers that with Full Fibre Broadband from EE, you’ll always get the speeds you’re promised. Kevin replaces the crushed router with an EE Full Fibre broadband router prompting the snake to slither out of the open window.
Pete Jeavons, marketing communications director at EE comments, “We all know just how frustrating it can be when you don’t get what you pay for. With our new broadband campaign, we wanted to remind our customers that they can count on EE and with our Full Fibre Broadband, they will always get the peak time speeds they pay for.”
Will John, executive creative director, Saatchi & Saatchi UK said, “Snakes seemed like the most fitting way to talk about the current broadband market, which is full of bold promises of peak time speeds that don’t always deliver, something you can rely on with EE Full Fibre Broadband.”
The 30-second TV advert, developed by EE’s advertising agency, Saatchi and Saatchi UK, goes live with a nationwide TV campaign on 4th November, during Coronation Street, with other key broadcast slots including:
- I’m A Celebrity Get Me Out Of Here (ITV) – Sunday 6th November
- Jonathan Ross (ITV) – Saturday 12th November
The campaign, planned and bought by Essence, will also run across out of home (OOH), video on demand (VOD) and social channels with edits and content developed specifically for digital.
AGENCY / CREATIVE
COMPANY NAME: Saatchi & Saatchi UK
CHIEF CREATIVE OFFICER: Ben Mooge
CHIEF CREATIVE OFFICER: Franki Goodwin
EXECUTIVE CREATIVE DIRECTOR: William John
CREATIVE: Samuel Simmons
CREATIVE: George Coyle
DESIGN DIRECTOR: Nathan Crawford
HEAD OF ART: Roderigo Castellari
PLANNER: Olivia Stubbings
PLANNING DIRECTOR: Ophelia Stimpson
MANAGING DIRECTOR: Jonathan Tapper
BUSINESS DIRECTOR: Charlotte Elwig
ACCOUNT DIRECTOR: Elliot Handler
ACCOUNT MANAGER: James Graham
PRODUCER: Emma Whiting
DESIGN DIRECTOR: Richard Hart
DESIGN DIRECTOR: Kris Miklos
DESIGNER: Seb Bailey
PRODUCTION
COMPANY NAME: Prodigious
PRODUCER: Adrian Reilly
PRODUCER: Sam Faulkner
ARTIST: Dean Vuckovic
ARTIST: Carl Collins
ARTIST: Jennifer Bourne
PRODUCER: Alex Pemberton
COMPANY NAME: RSA
DIRECTOR: Jake Scott
DIRECTOR OF PHOTOGRAPHY: Larkin Seiple
EXECUTIVE PRODUCER: Garfield Kempton
PRODUCTION ASSISTANT: Daisy Shepherd
LINE PRODUCER: Ross Levine
PRODUCTION
EDITORIAL
COMPANY NAME: Final Cut
EDITOR: Darren Baldwin
POST PRODUCTION / VFX
COMPANY NAME: The Mill
COLOURIST: Peter Oppersdorff
MUSIC / SOUND
COMPANY NAME: Eclectic
Discussion about this post