Jameson Whiskey Goes Back to its Roots for Single Pot Still Launch

The Public House handles Ireland and UK launch of Jameson’s bran new age old whiskey

The campaign, It All Comes Back to This, celebrates the launch of Jameson Single Pot Still, a return to the signature style that first made the Jameson name famous. The campaign creative will run on social, digital and digital OOH. 

Throughout the 19th century, the Jameson Bow Street Distillery was famed worldwide for its single pot still whiskey. However, tastes changed, and in the late 20th century a switch to a more accessible blended whiskey style was made to attract new audiences. Today, inspired by Jameson’s rich history, the Jameson team made the exciting decision to masterfully recreate the signature single pot still style so that everyone can enjoy a piece of Jameson history – Jameson Single Pot Still was reborn.

The campaign is built around the ideas that every drop of Jameson enjoyed around the world can be traced back to this signature style. The hero film tells this story, with a great migration of Jameson whiskey flying from around the world back to the Jameson Single Pot Still bottle.

Claire Henry, marketing manager for Jameson Innovation said,  “Single Pot Still is the signature style that Jameson made its name on and a key part of Jameson’s history. This campaign pays homage to our roots, while explaining a distinctively Irish whiskey method. We’re excited to tell that story in a way people might not expect.”

The Public House’s executive creative director, Colin Hart, pointed out that “Jameson Single Pot Still is a release that’s steeped in history, but rather than try and recreate what’s in the archives, we challenged ourselves to tell that story in a contemporary style for a modern whiskey audience. The talented team at Floss Creatives turned our idea into a visually stunning film.

BRAND

COMPANY NAME: Jameson

MARKETING MANAGER: Claire Henry

BRAND MANAGER: Molly van der Lee

AGENCY / CREATIVE

COMPANY NAME: The Public House

MANAGING DIRECTOR: Catrióna Campbell

EXECUTIVE CREATIVE DIRECTOR: Colin Hart

STRATEGY DIRECTOR: Sarah Walsh

ACCOUNT DIRECTOR: Mariana Nevado

ACCOUNT DIRECTOR: Siobhán McEvoy

CREATIVE DIRECTOR: Paddy O’Mahoney

ART DIRECTOR: Delphine Perret

GRAPHIC DESIGNER: Kevin Hughes

DESIGNER: Trevor Nolan

AGENCY PRODUCER: James McColgan

PRODUCTION

COMPANY NAME: Floss Creatives

EXECUTIVE PRODUCER: Shamsher Walia

CREATIVE DIRECTOR: Oleg Karasev

VOICE OVER: Ali Coffey

EDITORIAL

COMPANY NAME: Floss Creatives

EDITOR: Louise Gaffney

EDITOR: Ben Harris

MUSIC / SOUND

COMPANY NAME: Raygun

COMPANY NAME: Offset Audio

MUSIC / SOUND