The Or will lead Harry’s ascent in the UK and in Europe
Independent creative agency, The Or, today announces that it has been appointed as Harry’s lead creative agency in the UK following a competitive creative review of its roster.
Harry’s hunt for a new lead creative agency was prompted by ambitions to rapidly accelerate its growth and visibility in the UK and Europe. The challenger brand is amid an exciting expansion plan as it grows from its roots in razors to enter the men’s skincare market and evolves its direct-to-consumer offer into the retail sector.
The Or has a strong record of working with scale-up brands such as Gorillas and Bloom & Wild. The partnership with Harry’s is another coup for the agency as it continues to demonstrate its expertise in this area.
Paulo Salomao, business leader and co-founder at The Or comments, “There’s certainly something about Harry’s. The brand was built by great founders, with wholesome values, on a mission to make great razors at affordable prices.
“That story isn’t as widespread at it should be here in the UK. The chance to take what’s bottled up inside that company, and connect it to men everywhere in the UK, is going to be as fun as it is smoooooth.”
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