Founders launches a new brand identity, website, and a limited-edition gin
Founders, the indie agency created by Tanya De Poli and Checha Agost Carreño, is celebrating its third anniversary.
Founders was born from a desire for a network detox; an alternative to old advertising structures.
Its name comes from Tanya and Checha’s belief that teamwork is more powerful than the ego of a last name on the logo.
Founders has become one of the fastest-growing indie agencies globally. The agency has a multicultural team of 40 professionals distributed among its six offices (New York, Miami, Mexico, Buenos Aires, Kingston, and Bogotá) working with brands like Netflix, Snapchat, Heineken Group, Unilever, Lamb Weston, Paramount+, The Miami Foundation and more.
Founders is currently working on a campaign to relaunch New York City. It has also been recently selected to launch a new line of Lipton Ice Tea drinks, working alongside Per Pedersen, founder of By The Network.
Founders’ rebranding was led by Maxi Sánchez Correa. Each Founders member illustration was done by @Bulagomillan. The website was developed by Mixtion and can be viewed here.
To commemorate its third year as an ideas company, Founders has created its first product: a limited-edition gin, conceived and created by Founders. Product design was led by Founders creative directors Paula Corella & Alan Wesley.
“Founders was born three years ago, and it was just an illusion to create a company of ideas and, above all, a workplace that would make us happy. That illusion grew and became a family of 40 talented, incredible people from multicultural backgrounds. We are eternally grateful to everyone who trusted us, to those who bet on us, to our friends, clients, families, and all the Founders for allowing us to reach the third year being so happy,” -Tanya De Poli, founder and COO of Founders
“I am very excited to see everything that happened to us in these first three years of Founders. It makes me very proud to know that we left our comfort zone, started from scratch, and created a culture in which high demand and fun coexist. We work hard while having a good time in a multicultural, inclusive and human universe. This culture is the basis of our astronomical growth in such a short time.
I couldn’t be more grateful and happy for these crazy three years. I don’t remember seeing anything similar in this industry”- Checha Agost Carreño, founder and CCO of Founders.
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