MANILA, PHILIPPINES — The Bank of the Philippine Islands (BPI) has welcomed celebrity couple Drew Arellano and Iya Villania-Arellano to the BPI family.
BPI partnered with the husband-and-wife tandem for a campaign focusing on the bank’s customer obsession efforts and goals which include further promoting financial products and services that are geared towards heightening financial inclusion in the country.
“At BPI, we strive to give the best-personalized solutions that will be most helpful to our customers. In doing so, we work towards seeing things through the lens of our customers. This includes understanding the Filipino culture and way of living, such as how Filipino families, like the Arellanos, embody the responsibilities that come with raising and providing for a family,” said BPI Chief Customer and Marketing Officer Cathy Santamaria.
“Our goal is to make it easy for our customers, so we offer solutions that will allow them to love the life they live. For 171 years, BPI has been a reliable partner to Filipinos by helping them achieve their dreams whether it is putting up a small business, managing cash flow and business expansion, or getting their first car or home. With Drew and Iya, seeing how they embrace their lives and make the most out of it is not just inspiring, but very much relatable,” she added.
In this campaign, BPI put the spotlight on its longtime clients as they shared their stories of inspiration and aspiration through the help of BPI’s entire range of affordable, accessible, and convenient financial solutions for Filipinos.
“BPI has really played a huge part in helping our family build our dream home. With BPI granting us the best housing loan offer, our house in Rizal is now almost close to completion,” said Drew and Iya. “We are excited to share our own story so we could also inspire and guide others in finding the right banking partner that will help them achieve their goals for their families too.”
BPI’s Chief Customer and Marketing Officer noted that Drew and Iya’s story is just one of the many stories the bank has built with its customers. “With this new campaign, we are reinforcing the image of BPI as a brand synonymous with being the life partner of our clients, whether to fulfill big dreams or everyday convenience, today and tomorrow.”
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