Anomaly, Parliament and Work LA bring festive cheer to the season to launch Dunkin’s Christmas menu
While many people celebrate the holidays, we know there are those special go-getters who help make the holidays sparkle a bit brighter. They dress up as Santa, wrap gifts with expert precision, and have the best decorations in a five-block radius. Without them, the holidays wouldn’t be the same.
Dunkin’s new spot offers a whimsical take on this notion by transporting viewers to a winter wonderland – a village on the fireplace mantel, the very heart of the festivity of the home – that only comes to life once a year when the Dunkin’ holiday cup shows up on the peripheries of its atmosphere. The townspeople love and revere the cup because they know their holidays, much like ours, wouldn’t happen without it.
Dunkin’ created this ad with its creative agency of record, Anomaly.
“When we set out to create a new holiday campaign, it was especially important to capture and celebrate the Dunkin’ fans that make the holidays happen — the guests that go the extra mile to bring joy to their families, friends, and communities,” said Jill McVicar Nelson, chief marketing officer at Dunkin’. “Through this creative, we not only hope to celebrate go-getters and do-gooders this season, but also remind them of memories spent together and inspire the holiday spirit whenever they see it.”
BRAND
COMPANY NAME: Dunkin’
PRESIDENT: Scott Murphy
CHIEF MARKETING OFFICER: Jill Nelson
COMMUNICATIONS SUPERVISOR: Pete Callaro
COMMUNICATIONS DIRECTOR: Chris Beijar
COMMUNITY MANAGER: Stephanie Bolio
AGENCY / CREATIVE
COMPANY NAME: Anomaly
FOUNDER: Mike Byrne
EXECUTIVE CREATIVE DIRECTOR: Jaclyn Rink-Crowley
CREATIVE DIRECTOR: Matt Sorrell
CREATIVE DIRECTOR: Tyler Gonerka
CREATIVE DIRECTOR: Emily Salas
BUSINESS DIRECTOR: Brett Banker
BUSINESS DIRECTOR: Lisa Chad
ACCOUNT DIRECTOR: Casey O’Brien
ACCOUNT LEAD: Katie Minie
HEAD OF PRODUCTION: Dan Blaney
EXECUTIVE PRODUCER: Bronwen Lonsdale
BUSINESS AFFAIRS MANAGER: Bianca Lauria
BUSINESS AFFAIRS MANAGER: Valerie Sachs
PROJECT MANAGER: Hannah Welch
PRODUCTION
COMPANY NAME: Biscuit
DIRECTOR: Noam Murro
MANAGING DIRECTOR: Shawn Lacy
EXECUTIVE PRODUCER: Andrew Travelstead
LINE PRODUCER: Emily Skinner
DIRECTOR OF PHOTOGRAPHY: Eric Schmidt
DESIGNER: Brock Houghton
EDITORIAL
COMPANY NAME: WORK EDITORIAL
EDITOR: Stewart Reeves
EDIT ASSISTANT: Chris Wronka
MANAGING DIRECTOR: Erica Thompson
EXECUTIVE PRODUCER: Alejandra Alarcon
PRODUCER: Samara Kelly
POST PRODUCTION / VFX
COMPANY NAME: Parliament
VFX SUPERVISOR: Phil Crowe
VFX SUPERVISOR: John McIntosh
CREATIVE: James Mulholland
CREATIVE: James Cudahy
CREATIVE: Alex Koester
CREATIVE: Taner Besen
CREATIVE: Andy Mower
CREATIVE: Sohee Lim
PRODUCER: Enca Kaul
PRODUCER: Anna Kravtsov
PRODUCER: Kate Matos
MUSIC / SOUND
COMPANY NAME: Wave Studios
SOUND MIX: Aaron Reynolds
EXECUTIVE PRODUCER: Vicky Ferraro
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