Sweetshop Shanghai has launched a new commercial for semiconductor brand MediaTek, in collaboration with DDB China Group. The campaign was directed by up and coming director Evany.
The energetic film was shot in Shanghai, immersing the viewers in its high tech, vibrant, and urban atmosphere. Evany uses fast-paced shots, slick transitions and quick moving dolly shots to explore the internal world of the chip. You’d think the camera is trying to catch up with the speed of Wi-Fi function of MediaTek chip.
Fast paced gaming shots highlight the powerful performance of the chip. And hip night time party scenes show the chip’s ability to shoot high-definition images with pin sharp focus even in low light circumstances.
Evany said: “It was great fun to direct this film and I’m really pleased with the result. We really tried using the camera movement and editing techniques towards showing how cutting edge the chip we are advertising really is. We hope MediaTek users will enjoy this film, as much as we enjoyed making it.”
Credits
Client: MediaTek Inc.
Product: MediaTek, Dimensity 9200
Marketing Head: Steve Lai
Agency: DDB China Group
Deputy General Manager: Algra Chan
Executive Creative Director: Awing Chen
Senior Account Director: Amber Wang
Producer: Cherry Wang
Art Director: Evelyn Jeng
Copy Writer: Sean Gao
Production Company: Sweetshop Shanghai
Director: Evany
DOP: Hui An
Regional Managing Director: Laura Geagea
Managing Director: Catherine Law
Producer: Areta Mak
Bidding Producer: April Lee
1st AD: Jason Cen
Production Assistant: Touie Li
Production Assistant: Greyson Chen
Production Assistant: Mengchen Jiang
Line Producer: Ryan Li
Production Manager: Dongdong Chen
Art Director: BoBo Shi
Offline Editor: Xin Lin
Post Production: Juice, Shanghai
Post Producer: Sherry Qian & Tang Tang
Colourist: Simon Astbury
Online: Eva Wu & Samson Yeung
Sound Studio: Line-in Music Studio, Shanghai
Studio Producer: Tina Wang
Mixing Engineer: Yu Xie
Discussion about this post