Coles has launched its Christmas campaign via DDB Group Melbourne, which celebrates that there’s nothing quite like an Australian Christmas, stretching on-and-on through entertaining season, into the summer and finally, Christmas Day itself.
The new brand campaign highlights that Coles is here to make entertaining easy, whether Aussies are celebrating big or small, meeting at home or even on holiday at the beach.
In a recent survey of almost 10,000 Coles customers, more Aussies are looking forward to being together this year than the same time last year and half of those surveyed are excited about sharing a special meal. The new campaign highlights that Australians won’t need to compromise on the quality and variety of their Christmas celebrations with friends and family.
Coles will deliver quality food and drink solutions to make entertaining easy this festive season, while helping household budgets go further.
In addition to dropping and locking the prices on products Aussies love until 31st of January 2023, from today Coles and Flybuys have introduced Member Pricing. Flybuys Member Pricing provides even more value to Flybuys members, providing access to exciting member only prices at Coles on a great range of products in Coles supermarkets and online. Customers can unlock this exclusive member pricing on selected products until 29 November just by scanning their Flybuys card.
In addition, Coles’ free Schott Zwiesel quality glassware campaign continues through Christmas, where Flybuys members can collect and redeem glassware credits on their shop at Coles supermarkets and Liquorland.
This festive season, Coles has an exciting range of products to suit every occasion – ranging from easy entertaining solutions to Christmas Day centrepieces.
Coles CANTSTAR Blue Awarded Christmas ham range and responsibly sourced prawns are all available at a great price, with the Coles Beechwood Half Leg and Full Leg Ham to be the same price as last year. There’s an innovative range of Own Brand products, including returning customer favourites like our boneless crackling ham and new products like the luxurious Coles Finest Black Forest Bombe pudding.
As Coles continues its ambition towards Zero Waste, there’s an exciting range of sustainable options for customers this year. Coles has ensured all Coles Brand Christmas products have Australian Recycling Label (ARL) packaging to help customers dispose of packaging correctly. This Christmas Coles’ 100% plastic-free festive crackers return, alongside a range of FSC-certified bows and wrapping paper. Plus, a new range of Christmas Tree Ornaments are available at Coles. This exciting range was developed in partnership with Cooee Brands, made in Australia from PEFC-certified pinewood and packed with the help of local not-for-profit Yumaro, who provide services for people with a disability.
With growth continuing on online shopping, Coles has focussed on anytime, anywhere, anyhow shopping to help customers do it all this festive season, whether at home or on holiday. The shoppable Coles app now includes new functionality for separate shopping lists so customers can plan ahead and see their savings – whether customers are keeping track of the weekly shop or planning for special events.
Launching today, Coles Christmas advertising campaign brings this range of products and services to life with new TV, digital, press and out-of-home advertising.
General manager of brand, digital and design, Sam McLeod said this campaign is a celebration of what makes the Christmas season in Australia truly special: “Everyone is coming together around a table and connecting over great food. In an environment where many household budgets are tightening, Coles has been working for more than a year to make sure our customers can celebrate Christmas with incredible value and a great range of easy entertaining solutions. It felt right for Coles to bring the country together with Australia’s biggest ever Christmas table.”
Group CD DDB, James Cowie said the campaign highlights that people want to celebrate more than ever this year at a time when a lot of people are doing it tough: “Celebrating at a wonderful table with your closest family, friends and loved ones with great food and drinks and sharing a laugh and a story is something that people want to enjoy. This campaign is designed to shine a light on the joy of the festive season and the inviting spirit of Australians.”
The hero film is supported by a wider campaign focusing on the quality and price of key Christmas food items like award-winning Christmas hams, responsibly sourced seafood and sustainable gift ranges, showing that Coles provides exceptional value food and gift solutions for the whole season.
Agency: DDB Group Melbourne
Production Company: Airbag
Post: ARC EDIT and Fin Design
Sound: Bang Bang
Music: Level Two
Chief Executive – Commercial and Express: Leah Weckert
General Manager – Brand, Digital & Design: Samantha McLeod
General Manager – Media & Sponsorship: Kate Bailey
Head of Brand, Content & Design: Bianca Mundy
Head of Group Marketing & Insights: Geoff Turner
Media Manager: Caitlyn Shiel
Senior Marketing Manager: John Blaskett
Marketing Manager: Tanya Beaumont
Social Media Manager: Bridie McKenna Parry
National Media and Communications Manager: Martine Alpins
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