AUSTRALIAN ETHICAL SAYS MONEY CAN BE A FORCE FOR GOOD IN NEW CAMPAIGN VIA PAPER MOOSE

Money can do a lot of harm in the wrong hands, but Australian Ethical and Paper Moose are out to show it can be a force for good too, when you invest with heart.

The campaign works to educate Australians that it’s OK to love money, when it’s invested in good. Every Australian has the opportunity to build a healthy nest egg and contribute to a healthy planet too.

Says Nick Hunter, co-founder and CEO of Paper Moose: “Thinking of the kind of person that says, “I love money” out loud probably wouldn’t conjure up a flattering image. But let’s be honest, we all want to know we’ll have enough money in retirement to live comfortably. We’re letting Australians know their money can benefit them and the Earth.”

This is the third campaign Paper Moose has created for Australian Ethical, an investment management company that allows customers to invest ethically – with both the head and the heart.

Says Alexander Pace, head of brand and content, Australian Ethical: “We wanted to make sure this campaign stood out in a sea of super funds. We think it’s distinctive, fun, and colourful, and will appeal to the increasing number of Australians who want to invest their money – and super – ethically.”

The new campaign is live now across OOH, free-to-air TV, BVOD and online.

Client: Australian Ethical
Head of Brand and Content: Alexander Pace 
Brand Campaign Manager: Josephine Hasrouny
Visual Lead: Connie Leung

Agency: Paper Moose
Executive Creative Director: Nick Hunter 
Head of Strategy: James Sykes
Creative Director: Jeremy Willmott 
Creative Director: Kate Holdsworth 
Creative Lead (Copy): Jermaine Rowe 
Creative Lead (Art): Nathan Moore 
Design Director: Georgia Shillington 
Senior Account Manager: Jorge Lastra

Production: Paper Moose
Director & Photographer: Karima Asaad
Director of Photography: Aaron Mclisky
Senior Producer: Lucy Whirledge
Line Producer: Henry Richardson
1st AD: Adam Smillie
Production Designer: Iwona Lau
Editor: Luey Conway
Colour Grade: Yanni Kronenberg
Online/VFX: White Chocolate
Original Music, Sound Design & Mix: Caleb Jacobs