WPP has announced that its agencies in South Africa have won 40 awards in the 2022 Loeries Awards. Three additional awards were won by WPP agencies across Africa, making WPP the holder of the largest number of finalists and winners of any company in the region.
Tebogo Skwambane, country manager of WPP in South Africa, says, “Creativity is at the heart of what we do, so we are delighted to have so much of our work and agencies recognised by the Loeries Awards this year.”
Ogilvy Africa in Kenya won a Grand PrixAward for its ‘Lesso Lessons’ campaign for Roto and Kenya’s Ministry of Health.
The awards for South African WPP agencies saw Ogilvy SA win 25 awards including:
- seven Golds
- four Silvers
- 10 Bronze, and
- four Craft Certificates.
Grey Africa picked up eight awards including:
- three Gold
- one Silver
- two Bronze, and
- two Craft Certificates.
VMLY&R South Africa received seven awards including:
- two Golds
- three Silvers, and
- two Bronzes.
The award-winning work included Grey’s campaigns for Distell’s Savanna and VMLY&R’s ‘Anti-Hijack Ads’ campaign for Vodacom, which used ad space on mapping app WAZE to help drivers avoid hijacking hotspots on South Africa’s roads.
Ogilvy Africa walked away with a Grand Prixfor its ‘Lesso Lessons’ campaign for Roto and the Kenyan Ministry of Health, turning the lessos of mothers in media-dark regions into guides in postnatal nutritional care.
Skwambane concludes, “We are proud of all the exceptional creative work that our agencies and talented people have produced over the past year, delivering transformational growth for our clients. I would like to congratulate all Loeries winners and our WPP agencies in South Africa.”
The success of WPP’s South African agencies follows the company’s performance at2022’s Cannes Lions International Festival of Creativity: WPP was named Most Creative Company of the Year, winning a total of 176 Lions globally and bringing 12 Lions home for South Africa, including two Gold Lions.
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