TO RECRUIT MECHANICS, VOLKSWAGEN GROUP FRANCE SENDS ITS JOB OFFERS DIRECTLY TO ITS COMPETITORS.
Today, the majority (80%) of recruitments in the auto- motive after-sales sector are made with the competition because the market players need a qualified workforce quickly to meet the ever-increasing demand. This ex- plains the extremely high turnover in the sector. And to poach these talents from competing garages, classic re- cruitment tools are always used (online ads, canvassing, specialized websites, recruitment agencies).
In this context, and to give more visibility to the offers of the Volkswagen group’s network, DDB Paris has disrupted the sector by using an unseen approach.
Like the Greek warriors and their Trojan horse, Volkswa- gen Group France and DDB Paris have sent throughout France vehicles of the group with job offers hidden inside, on parts regularly subjected to maintenance and on which, the candidates could fall by making the good diagnosis.
This activation was orchestrated throughout September 2022 and deployed on all social platforms where it was re- layed by mechanics influencers who also discovered some of these job offers.
CREDITS – Inside Jobs
Volkswagen Group France :
Head of Department : Mélanie FRALIN
Head of After-sales communication Department : Zakaria EL KHALIFA
Communication Manager : Sabrina RENARD
DDB PARIS :
Executive Creative Director : Alexander KALCHEV
Art Director : Clara NOGUIER
Copywriter : Olivier LE LOSTEC
TV Producer : Pierre BOUDIN
Business Director : Olivier MASSANELLA
Account Director : Alexandre TURCAUD
Account Executive : Anaëlle LE LOUARNE
Social Media Manager : Charlotte MAULNY
Strategic Planner : Loïc MORANDO
ALLSO PRODUCTION :
Director : Marc CORTÈS
Producer : Franck ANNESE
Head of Production : Lisa-Marie FOUSSADIER & CapucineDE VION
DOP : Ludovic ZUILI
Chief Designer : Rudy ANNESE (Atelier Downtown)
Casting Director : Edna DELILLE (Allso Casting)
Post-producer : Romuald CARRUESCO
Sound : THE
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