Visible Launches Anti-Quiet Quitting Campaign Created by Agency Madwell

“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the things that don’t serve you) like poor wireless experiences, with Lance going so far as to announce that he’s loud quitting his old phone service entirely, and actually switched to Visible.

Other major influencers like Scott Seiss (one of the first stars to make ‘quiet quitting’ go viral) and Matt Buechele also took to social media to announce why people should “loud quit” their old providers and make the switch.

This is just the latest example of Visible tapping into social trends to appeal to their consumers (check out their Coachella line-up poster and their look pulling up to the When We Were Young festival); unlike many other wireless companies, Visible’s consumer is the millennial/Gen Z, D2C brand loyalist for whom trends like this resonates.

Agency: Madwell

Advertised Brand: Visible

Assets:

• Lance Bass

• Scott Seiss

• Matt Buechele

Description
“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the things that don’t serve you) like poor wireless experiences, with Lance going so far as to announce that he’s loud quitting his old phone service entirely, and actually switched to Visible.

Other major influencers like Scott Seiss (one of the first stars to make ‘quiet quitting’ go viral) and Matt Buechele also took to social media to announce why people should “loud quit” their old providers and make the switch.

This is just the latest example of Visible tapping into social trends to appeal to their consumers (check out their Coachella line-up poster and their look pulling up to the When We Were Young festival); unlike many other wireless companies, Visible’s consumer is the millennial/Gen Z, D2C brand loyalist for whom trends like this resonates.