Wizzard’s Christmas classic soundtracks one families multiple festive occasions in campaign from Grey London
Multi-category online retailer Very, has launched its Christmas TV advert, celebrating all of the moments that make up the festive season.
The 40-second film, soundtracked by Wizzard’s universally-loved Christmas classic, “I wish it could be Christmas every day”, chronicles one families multiple festive occasions, celebrating how Christmas is so much more than just the one day.
The advert, which aims to spotlight how the joy of Christmas comes from being able to celebrate for as long as possible with all of the people who matter most, opens with a family excitedly opening presents together. “Christmas isn’t just one day, it’s lots of days”, explains the Mum, as the film shows all of the different festive occasions the family has been enjoying. From putting up their decorations in Autumn, through to ‘work Christmas, ‘birthday Christmas’ to ‘kids-free Christmas’.
Showing the broad multi-category offering available across Very, with everything from festive partywear at ‘kids free Christmas’ to well-received albeit noisy presents on ‘Boxing Day Christmas’ the advert shows how Very has gifts and brands for all kinds of Christmases, and is a one-stop shop for all the family with great prices and deals, no matter what the occasion or budget.
Robbie Feather, managing director (Retail) at The Very Group, commented, “Our customers love Christmas, and we want to show how planning early means more time to enjoy the festive period. Through celebrating the range of unique, and at times wildly different, celebrations that make up the season, we have aimed to highlight how Very can truly be the one-stop shop with the choice and range of products, gifts and brands to help people plan ahead .”
The TV advert kicks off a multi-media Christmas campaign running throughout the festive period that invites us all to embrace all the days which make Christmas so special.
THE VERY GROUP
PRODUCT: VERY Brand/Christmas
MANAGING DIRECTOR – IRELAND: Rossa Butler
HEAD OF CREATIVE / (INTERIM HEAD OF BRAND): Julie Phelan
SENIOR STRATEGY & PLANNING LEAD: Frazer Halliday
SENIOR BRAND LEAD: Kat Delaney
SENIOR CREATIVE MANAGER: Chris Beech
CAMPAIGN LEAD: Leanne Whitman
CREATIVE MANAGER: Elisher Abel
SOCIAL MEDIA MANAGER: Jade Lambourne
CAMPAIGN MANAGER: Beth Chester
AGENCY
CREATIVE STUDIO: GREY LONDON
PRESIDENT & CCO: Laura Jordan Bambach
ECDS: David Wigglesworth, Celeste Dalairac
CREATIVE DIRECTOR: Tomas Gianelli & Vanessa Robinson
HEAD OF STRATEGY: Asad Shaykh & Annalisa Roy
CHIEF STRATEGY OFFICER: Raquel Chicourel
SENIOR STRATEGIST: Jesper Norgaard
MANAGING DIRECTOR: Nathan Gainford
GROUP BUSINESS DIRECTOR: Ayesha Datoo
ACCOUNT DIRECTOR: Lisa Koba
ACCOUNT MANAGER: Jordan Cheung
ACCOUNT EXECUTIVE: Nwando Onwuachu
PROJECT MANAGER: Rachael Bowen
AGENCY SENIOR PRODUCER: Anthony Borkett
AGENCY ASSISTANT PRODUCER: Alicia Cordell
HEAD OF DESIGN: Sunir Patel
DESIGNERS: Adam Carter & Stuart Leung
PRODUCTION
PRODUCTION COMPANY: Biscuit Filmworks
PRODUCTION COMPANY PRODUCER: Toby Courlander
PRODUCTION COMPANY EXECUTIVE PRODUCER: Rupert Reynolds-Maclean
DIRECTORS: Jocelyn DeBoer & Dawn Luebbe
D.O.P.: Mick Coulter
PRODUCTION DESIGN: Kelly Sinclair-Smith
POST PRODUCER: Anna Laznya
EDITOR: Saam Hodivala
COLOURIST: Luke Wilson
EXECUTIVE POST PRODUCER: Vic Lovejoy
POST PRODUCER: Sydney Levy
VFX ARTIST: Ruben Lluisa
MUSIC SUPERVISOR: Dom Bastyra at Theodore
LEAD SOUND ENGINEER: Mark Hellaby
POST SOUND PRODUCER: Kirsten Troy
MUSIC ARTIST: Wizzard
MUSIC LABEL: Warner
MUSIC PUBLISHER: Sony
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