“When people feel comfortable, or when they cuddle or hug, their body releases serotonin, which makes them even more relaxed and comfortable than ever.”
Uniqlo has released a new campaign via Leo Burnett Group Thailand that aims to recreate the soft, warm and cozy feeling of a Uniqlo Fleece Jacket.
“When people feel comfortable, or when they cuddle or hug, their body releases serotonin, which makes them even more relaxed and comfortable than ever,” said Sompat Trisadikun, Chief Creative Officer at Leo Burnett Thailand.
“We wanted to portray this same feeling of softness, warmth, and comfort that comes from touching what we adore.”
Credits
Title: Cinema/Classroom
Client: Uniqlo
Product/Service: Fleece Jacket
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Piti Pongrakananon
Art Director: Natthapoom Natesalee, Sompat Trisadikun
Copywriter: Jittapoom Aryapitak
Account Management Director: Leena Somwong
Account Director: Natinee Poopamorn
Account Executive: Naphasorn Prachammuang
Agency Producer: Paveena Malakul
Strategic Planner: Chulanee Sirisaengtaksin, Sichol Wongsalangkul
Production Company: Dylan Films
Film Director: Taris Pinthong
Production Producer: Rangsipant Yugala
D.O.P: Abhisit Prasongsup
Editor: Paveena Thongprasong
Retoucher: Naruechit Jittaruk
Sound Production Company: Cinesound
Post Production Company: Spice Shop
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