Fun meets fuel efficiency in the latest campaign from Forsman & Bodenfors
Fuel efficiency and driving pleasure are seen as two opposites among truck drivers. Simply put, you can’t have both. But with Volvo FH with I-Save – finally – fun meets efficiency. This is the story about two trucks falling in love, showing that fun and fuel efficiency are no longer an impossible match. It highlights the product features making up the I-Save package, which includes the Turbo Compound engine, I-Shift, I-See, I-Torque and improved aerodynamic design, demonstrated in a way you have never seen before.
“We always use creativity to solve business problems. The challenge this time was to highlight multiple product features while also showing that fun and efficiency can indeed be combined. What is the best way to showcase efficient hill climbing and improved aerodynamics if not by having two lovesick trucks cresting a ridiculously steep hill and taking off into the clouds?” says Karolina Groop, creative at Forsman & Bodenfors.
”We are very proud of the I-Save features and that we can offer the best product on the market when it comes to driving experience and fuel efficiency. Therefore, we wanted to give those features the attention they deserve. We always strive to do category-breaking work in a new and entertaining way and the creative solution this time fits both the product and the times we live in. Isn’t a little love what the world needs right now? ” says Agneta Malmcrona, marketing communications manager at Volvo Trucks.
“The hardest part of the shoot was managing the actors. Attraction is not something you can force and since it was the first time the trucks met, we didn’t know if they would hit it off or if there would just be awkward silence. Luckily, it was love at first sight and as far as we know they are still a thing” says Lars Jansson, creative at Forsman & Bodenfors.
The film was shot in Croatia and the production was carried out by professionals. Both behind the wheel and in front of the computer. All driving was done under safe conditions in a closed-off area.
“The only way we could make this happen was together with Volvo drivers Johan Brorsson and Mikael Rosell, both of Live test series fame – as well as a small army of VFX artists. A lot was done in-camera, but some things were, believe it or not, added in post production. And just like with human love, there’s a blurry line between reality and fantasy. What’s real and what’s not?” says Karolina Groop, creative at Forsman & Bodenfors.
The campaign runs globally starting on October 11th.
CREATIVE AGENCY: Forsman & Bodenfors
ACCOUNT DIRECTOR: Cilla Pegelow
ACCOUNT EXECUTIVE: Britta Nilsson
ART DIRECTOR: Lars Jansson
COPYWRITER: Karolina Groop
DESIGNER: Jerry Wass
STRATEGIC PLANNER: Daniel Sjöstrand
AGENCY PRODUCER, FILM: Lena Sellman
DIGITAL STRATEGIST: Peter Gaudiano
ACCOUNT EXECUTIVE FILM AND STILLS ADAPTATIONS: Sofie Ahlström
FILM ADAPTATIONS: F&B Studios
STILLS RETOUCH: F&B Daily
PRODUCTION COMPANY: Business Club Royale
DIRECTOR: Daniel Warwick
DOP: Jan David Gunther
PRODUCER: Jakob Rühle
EXECUTIVE PRODUCER: Christian Kuosmanen & Anders Gernandt
POST PRODUCTION & VFX: bEpic Berlin
MUSIC: George Benson – Nothing’s gonna change my love for you
CLIENT TEAM AB VOLVO
MARKETING COMMUNICATIONS MANAGER: Agneta Malmcrona
MANAGER, MARKETING COMMUNICATIONS: Maria Holst
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