Sweetshop Promotes Catherine Law to Managing Director of China

She has previously held positions at Leo Burnett Guangzhou, Ogilvy & Mather Beijing, Bartle Bogle Hegarty, and Cheil China.

Sweetshop has promoted Catherine Law to Managing Director of its operations in China. She replaces Laura Geagea who was recently elevated to Regional Managing Director of Sweethop China, Asia, and MENA. Law will be based in Shanghai.

Law, who will be based in Shanghai, is a Senior Executive Producer with more than 15 years of experience across agencies, production houses and cost consulting. A Hong Kong native, her industry experience has seen her run the music desk at Hong Kong Cable TV, work on films and produce award-winning commercial work on both production and agency sides throughout Asia-Pacific and Mainland China.

She has previously held positions at Leo Burnett Guangzhou, Ogilvy & Mather Beijing, Bartle Bogle Hegarty, Cheil China, and Good People Basically.

“Catherine is without a doubt the best person for the job and I am thrilled she has agreed to lead our business and our people in China,” said Geagea.

“She has heart and is totally invested in the work we produce, our team, as well as our brand and agency partners. I can’t wait to see where Catherine takes Sweetshop China.”

Law added, “I am honoured that Sweetshop has entrusted me with the leadership of our China operations. We have built a strong team on the ground in Shanghai and have access to an enormously talented and dynamic director roster so all the magic can happen. I’m so excited about the work we’ll do with our creative partners across Greater China.”

Wilf Sweetland, Global CEO of Sweetshop said, “Catherine started working alongside Laura and the China team shortly after we opened the Shanghai office in 2017. It was immediately evident that she has the ability to play a leading role in providing creative production solutions to our clients and agencies across Mainland China. We recognise the enormous potential in the market and I am thrilled Catherine has agreed to lead us here in our continued growth.”